Who dreams of being on Big Brother? Who cares about television? If something caught the attention of the participants in this edition – says the “great brother” Maite del Campo— was that many of the current members reported participating in a “dream.”
Maite has dedicated a good portion of his life to consuming all the editions that have been published since 2001. “In other times, he might have better understood that dream, the aspiration to fame, to become a media outlet,” says Maite.
“But today, that we all have the possibility to open a YouTube channel or a TikTok account, it is anachronistic, even if interesting: after all, Big Brother came to tell us Being a content creator is not that easy or futile as the lazy media often wants us to believe,” he adds.
Are you interested in the topic, yes. In the free time that the program allows him, he works as language consultant. “Something that catches the eye like this doesn’t go unnoticed. It is striking given the context. And this is proved by their numbers. Or maybe we’re more bored than we’d like to believe.
The house, as a reflection
Is GH a reflection of society? “Yes and no. Let’s see, no one is born from a cabbage. But I think so Big Brother it is rather a reflection of television itself, of what TV needs to sustain itself in such hostile times. My daughter is 7 years old and she doesn’t know or understand the concept of TV. I tried to explain to him that it’s ‘live’, but neither of them…Why isn’t there a button to skip the ad? she tells me“.
“This may imply that television will face a frightening crisis ten years from now. I think traditional media it serves them to put retrograde young people on the screen to justify themselves. Coming back to the above, I think, just like it’s a dream for the participants to be inside GH, for TV that’s a dream GH to exist“.
“The theme that underlies this Big Brothersomething that did not happen in the previous ones, is the pica, competition between platforms and television. Because the fact that television uses the platforms does not mean that it produces its own network content”.
GH assessment success: “It has some mystery, like any mass phenomenon. However, I would like to test a hypothesis: anguish having to choose all the time what to see. In this sense, I believe that TV offers a type of consumption that I will call bureaucratic. It is a hindered consumption, which contemplates waiting times, which in turn includes portions of ironic consumption”.
And he continues: “In GH you have to wait for those you hate to leave, you have to wait for them to fuck, you have to wait for them to argue, you have to wait for them to take the pizza out of the oven…”.
-What substantial difference do you notice compared to the other editions?
-The differential is always given by what the characters are building in their interaction. Beyond the fact that from the production they can modify some other rules, or that they incorporate new challenges, it is the bond that sustains the reality show.
That in relation to the interior; As far as the outside is concerned, there are issues that are at stake in debates and in public opinion in general, which have to do with very current discussions: consent, bullying, sexual identity, caring duties, etc. They are themes that orbit, but GH it is far from being an educational program, even if they are taught to wear a condom. They do it to compensate, to be able to continue trafficking everything else.
GH and sexual affective relationships: “It’s easier to find a partner or get laid inside the house than outside. And what’s more they give them linings and ask them if they are sure what they are going to do. Anyone who enters must have the expectation of getting laid, I suppose. And the best thing is that the next day they are not waiting for a WhatsApp. They are like summer loves; Sure, there are those who follow it in the fall, but the essence is the same: the here and now, even when this now lasts a little longer”.
“We will learn nothing about current forms of bonding by observing them interact under such artificial conditions. In this sense, I feel comfortable saying that GH it does not reflect the love affairs of the outside. Nor do you connect them in a more general sense. I doubt that Alfa, for example, could or would have cooked for any of the other participants in real life.
-What, in your opinion, was the best Big Brother we’ve seen?
-The one from 2007, without a doubt. Nobody forgets Marianela or Diego. But there were other interesting stories too, like the one about Bear and Jonathan. That edition contained a little bit of everything. Indeed, I sense that this is what the “learned” participants intend to replicate.
-Alpha is the best participant of all time?
-I don’t like it, it’s unpleasant, so I don’t know if it’s the best player. In principle, I wouldn’t give him that post. For me the best player was Marianela Mirra. Everyone wants to be “the great Marianela”. She is the “player” to watch for strategically minded candidates: she was the 2007 winner and what she essentially did was betray her ally Diego Leonardi with a sudden candidacy.
-Doesn’t Big Brother have an intrinsic problem that its participants were once spectators, know it’s a game and, as editions go by, have learned to play it?
–Knowing how to play it is no guarantee of victory. Not in this game or any other. It’s too dynamic for them to come up with a strategy and stick with it throughout the race. Then there is the interference from the outside, but I think it has stopped being a threat to the logic of the program and has become an extra ingredient. Would you trust the one shouting someone on the other side of the wall?
Charles Hurd is an entertainment journalist for News Rebeat. He brings a fresh and engaging voice to the world of pop culture, covering the latest developments in film, television, music, and more.