THE hollywood academy confirmed this Tuesday that Britain’s Andrea Riseborough will retain her Best Actress Oscar nomination, but indicated that will change the rules of promotional campaigns of the films participating in the next editions.

Riseborough’s nomination for his work on To Leslie It had aroused surprise because, although this independent film had been heavily promoted on social networks, its visibility in theaters had been very short (it was in some theaters at its premiere on October 7, the same date it was also uploaded to the Internet ) and a very low box office gross.

That’s why they made themselves known lateras a nomination At the 95th Academy Awards, the Academy of Motion Picture Arts and Sciences announced it would overhaul the promotional campaign tactics used by nominated productions.

“The Academy’s goal is to ensure that competition for awards is conducted fairly and ethically, and we are committed to ensuring an inclusive awards process,” the organization said in a statement on Friday, Jan. 27. Prior to the controversy, Riseborough and the director, Michael Morris, approached their friends in the industry about getting the film out.

like actresses Charlize TheronGwyneth Paltrow, Courteney Cox, Jennifer Aniston, among other celebrities, promoted independent screenings of the film and on social networks more Hollywood stars spoke about the great performance of the protagonist.

Cancellation?

This spawned a wave of rumors that Riseborough’s appointment could be cancelled, due to rival campaigns accusing the team of To Leslie to implement “aggressive” promotional tactics, according to the specialized media Variety.

In response, the Hollywood Academy’s board of governors discussed the matter at its annual post-nomination meeting on Tuesday and announced it would not remove the actress from the Oscar race.

“The activity in question does not reach the level that the film’s nomination should be canceled,” Academy executive director Bill Kramer said in a statement sent to the US press.

However, he also specified that during its investigation, the council found “social media campaign tactics” that aroused “concern” and that they were already negotiating with those responsible.

The executive director added the academy’s intention for there to be “respectful, inclusive and impartial campaigning” and said the changes, which were not specified, would take place after the awards ceremony on March 12.

“The Academy strives to create an environment where voting is based solely on the artistic and technical merits of eligible films and achievements,” concluded Kramer.

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