The recent delivery of Grammy Awards had a total of 12.4 million viewers, as reported by the Academy regarding last Sunday’s big ceremony at Crypto.com Stadium in Los Angeles. The rating measured by Nielsen up to 30% and is confirmed as the most important musical evening of the year.
Delivery also had its own largest streaming audience ever33% more than last year, according to statements by CBS channels and the Paramount+ platform.
The show has also dominated social media, with more than 53 million videos uploaded in the hours following the show.
Among the awards, he stood out Beyoncé (for breaking Georg Solti’s historical record by adding 32 awards in his career), Harry Styles (won the coveted Best Album of the Year statuette), Kendrick Lamar, Ozzy Osbourne and Bonnie Raitt.
A ceremony full of figures
One of the reasons behind the ratings surge was that the installment didn’t disappoint anyone, from the impressive start to all the party it put together. Bad bunny until the final tribute to the history of hip-hop. Trevor Noah’s driving was dynamic and entertaining and the presence of great artists was brilliant.
Also presenting the awards were actress Viola Davis, first lady Jill Biden, singer Cardi B, James Corden, actor Dwayne “The Rock” Johnson, and multiple Grammy winners Olivia Rodrigo and Shania Twain.
Billy Crystal presented a tribute to the legendary Smokey Robinson, with Wanmor, Berry Gordy and Stevie wonders, which closed with his classic hit Higher ground. Then Sam Smith won with Kim Petras and took the stage lizzo sing a song
The next item was “best album of urban music”, where Bad Bunny triumphed. immediately sang Harry Styleswhich made it successful how it was on a revolving stage, accompanied by the same band that played in River.
Then came the ever-moving tribute segment to musicians and record industry people who have died in the past year, featuring songs sung by Kathy Musgraves, Quavo and Sheryl Crow (featuring Bonnie Raitt and Mick Fleetwood) in honor of Loretta Lynn , Takeoff and Christine McVie, while passing the names of Olivia Newton-John, Jeff Beck, Jerry Lee Lewis, Tom Verlaine, Pablo Milanés, Vangelis, Pharaoh Sanders, David Crosby, Coolio, Irene Cara, Gal Costa, Erasmo Carlos and Marciano Cantero .
It was already midnight, the presentation of Madonna at the Sam Smith and Kim Petras show, and suddenly came Beyoncé’s highlight: her fourth statuette and time to break the all-time record. It was awarded by James Corden, in the Best dance/electronic album category, for Renaissance.
The previous one with 80 awards
Five hours before the big party at the Crypto Arena, the previous ceremony began, with more than 80 items being delivered without live television, only on YouTube.
There was much anticipation for the result of the category in which he competed fit country, Best Alternative/Latin Rock Album. Hours later, the long-awaited moment arrived and the big favorite won, rosaliafor his hit album motomami.
Source: Clarin
