If you walk the streets of some US cities you saw a masked killer with a knife around your city, fear not… It’s all part of the marketing campaign to promote the next film in the saga He shouted, now the Scream VIconfirmed sources close to the film to the specialized site Variety.
In the weeks leading up to its launch on March 10 (in Argentina it will be seen from Thursday 9), the infamous sharp of the franchise, ghost facewas seen in various cities across the United States, including Sonoma (the substitute for the fictional franchise city of Woodsboro), New Orleans, and St. Louis, among others.
Given the state of the world and those demon clown sightings in 2016, it’s no surprise that the seemingly random presence of a costumed killer prompted calls to 911 from bystanders disturbed by the nearby threat.
So far, Paramount Pictures has declined to comment on the matter.
A fun community manager
However, the character’s official Twitter account Ghostface joined in on the fun by replying “Just minding my business” and “Looking at you” to the comments. creepy webcam photos which they captured on their travels across the country.
Paramount had done a similar trick before with smile (Smile), creating an engaging viral marketing campaign to promote the psychological horror film.
Prior to its theatrical release, the studio hired actors to sit behind the studio flashing menacing smiles at televised MLB (Major League Baseball) games. smile became a surprise box office hit, earning over $200 million worldwide.
The new movie
Directed by Matt Bettinelli-Olpin and Tyler Gillett Scream VI from a screenplay by James Vanderbilt and Guy Busick. It is the first installment of the long-running slasher series without its protagonist. Sidney Prescottwhy actress Neve Campbell left the film due to a pay dispute.
Melissa Barrera, Jenna Ortega (the actress sensational for her starring role as Merlina in the Netflix series), Hayden Panettiere and Courteney Cox (the actress of friends) star Scream VIwhich follows the residents of Woodsboro into New York City under constant attack, where they are being hunted down by a new assassin Ghostface.
Wes Craven created the genre-blending franchise nearly 30 years ago and directed its first four installments, he shouted since 1996, scream 2 of 1997, scream 3 since 2000 and Scream 4 since 2011. Paramount and Spyglass rebooted the property with 2022’s Scream (which inexplicably dropped the Roman numeral behind the film title).
The R-rated thriller made a killing at the box office with nearly $140 million dollars globally.
Of course, if you see a Ghostface-faced killer wielding a knife next to you, it is very likely that it is a marketing strategy, as we said. But just in case, it’s best not to get too close.
Source: Clarin
