That Big Brother It was a boom, it’s nothing new. Since October 17 last year, when the tenth season began, Telefe’s reality show has become the most viewed newspaper of every day. But, with his usual average, plus the peaks of over 30 points he obtained in his last gala -last Monday-, he allowed the channel will have an historic lead in March compared to its direct competitor.
According to Kantar Ibope Media’s spreadsheets, Telefe was the most watched in all of its weekly segments: in fact, in the most important one, from Monday to Sunday from 12 to midnight, he led with 9.4 points, taking 4.8 apart from El Trecewhich measured 4.6.
He third place went to Americawith 1.9 (will that brand improve with the arrival of Marcelo Tinelli as artistic director?), followed by The nine, with 1.7. Fifth place went to public televisionwith 0.9, ahead of Net TV with 0.3 and Bravo, with 0.1.
As for the concurrency of working days, the difference between the two leaders was greater: the gap increased to 5.7 pointsproduct of the great tandem that was formed Big Brother AND The Argentine challengeAND GH and MasterChef in the second part of the month. Perhaps, when El Trece premieres the second season of ATAV, the prime time combat will be more balanced.
For now, the channel that commands Adrian Suar has as strong card The 8 steps of the two million which Guido Kaczka drives, but which, Alone, I cannot tip the balance.
The most watched program of March was, clearly, Big Brother, with an average of 20 points, an excellent figure obtained in almost five months on the air. The main chart of the most successful for the third month was taken by Telefe, but each channel had its “most watched”.
March data, channel by channel
The top step of the El Trece podium went to Guido Kaczka’s question and answer programme, in its evening edition, which average 7.9, well above the channel average. At Elnueve he prevailed blessedwith 3.3, the same figure as THEYwhich has been established as the most watched in America. The presence of the former Big Brother, rather than Marcelo Tinelli as the new figure of the channelit allowed him to lead the internal classification.
On the status screen he won The final of the CTwith 1.9, while Curiously, the most viewed on the Net was the National Chain, with 0.7. And, good luck, distill lovewith 0.3.
Thus, Telefe comfortably took over March (it prevailed in all its slots), setting a new record: won the overall measurement for 63 consecutive months. And not only has he managed to make the rating needle remember the glory days for open TV, but managed to raise the ignition: March was 18.3 points, five tenths more than in Februarybut 1.2 points less than in March 2022.
Saturday numbers
Without Older brother, neither Andy Kusnetzoff nor Mirtha LegrandSaturday, somehow, was by Guillermo Francella: The theft of the centurythe film in which he starred with other figures, was the most viewed of the day, with 8.9followed by the sitcom Married with children (with 6.2), both by Telefe. The latter figure marked a link to the film The Magnificent Seventransmitted by El Trece.
As for the Saturday channel table, Telefe led with 6.3, followed by El Trece with 4.6América with 1.3, Elnueve with 1.1, TV Pública and Net with 0.2 and finished Bravo with a poor 0 round.
Source: Clarin
