Next Thursday, May 11, at the May squareyou can access a special organized by Daft Punkto remember the 10 years of Random access memoryone of his most recognized albums and the last of the French artists.
Random access memoryalbum released in 2013 and the last before the separation of Daft Punk in 2021, includes some of the group’s most popular songs, such as Instant crush, get lucky AND Lose yourself dancing.
To commemorate the anniversary of his record, Daft Punk will be made together with the social network Snapchat the special one “Daft Punk: Memories Unlocked”. This virtual experience, in addition to being presented in the Plaza de Mayo, can be enjoyed in other major cities of the world, such as LondonNew York, ParisTokyo and Berlin, among others.
How will “Daft Punk: Memories Unlocked” in Plaza de Mayo
The project itself was designed by AR Studio for Snapchat, based in Paris. It will consist of three experiences designed with innovative augmented reality technology. One of the first will be the theme launch Horizonwhich is included in the Japanese edition of the disc.
Those who want to access it must use the Snapchat app camera e scan the original album cover. So they can see the new helmet presented by the group and also put it as a filter if they rotate the camera, as well as listen to the new song.
The Plaza de Mayo enters the second experience: a treasure hunt. Daft Punk have hidden treasure in 10 cities around the world and Buenos Aires is one of them. You can search in the Town centerthanks to the project’s augmented reality technology.
Finally, from 11 to 28 May they will be able to see billboards through the city which include a qr to access Daft Punk’s new glass helmet. With Snapchat Augmented Reality Lens, scanning the code accesses the app’s camera to use this accessory as a filter.
Source: Clarin
