The multiplicity of screens is no longer a novelty, but each time a product designed exclusively for the stream jump into an air channel, attract attention. And, moreover, when the story in question has just risen to the waters of the on request. Such is the case with plannersthe series starring Celeste Cid, which Star+ debuted on May 5.
He stream and the air, something like that the new and the old television, continue to intertwine content and feed backThus, it is no longer rare to find original content from El Trece on Cablevisión Flow, from Telefe on Paramount+ or from ESPN and Nat Geo on Star+. Or open TV to Netflix.
The leap from a series from Star+ to El Trece had already happened with alternative therapyhero Carla Peterson, Benjamín Vicuña and Eugenia “China” Suarez.
This time, the resource will be implemented with a single episode of plannerswhich will air this Sunday, May 14 (less than 10 days after it premiered) at 21:00 on El Trece.
What is the story about
planners is a dramatic comedy, starring Cid -in his return to fiction-, who It is seen throughout Latin America by Star+ (and hitting Disney streaming services globally with all of its episodes on May 5).
The series is executive produced by the recognized events planner Barbara Diez from Argentinaalso ex-wife of Buenos Aires head of government Horacio Rodríguez Larreta, who advised on the matter and who, presumably, he is the person this story is based on.
Produced by Pegsa, the new production is directed by Daniel Barone and includes a cast Leticia Siciliani, Gonzalo Valenzuela and Guillermo Pfening.
They are joined in more peripheral roles by Matías Recalt, Marcos Montes, Luz Palazón and Claudio DaPasanoin what would be one of the last works of the actor, passed away in January of this year.
How is the plot
Made of nine 45-minute episodesIn planners tells the story of Malena Carregal (Cid), a woman who, following her recent divorce from Marcos Gutiérrez (Valenzuela), leaves her job at her ex-husband’s well-known agency for organizing corporate events.
Thanks to the encouragement of Cali (Siciliani), a very enthusiastic friend from the past, who comes back into her life, she embarks on a new career path. completing the project he has always dreamed of: creating his own agency for organizing social events.
With Cali as a partner and the addition of a renowned air freshener (Pfening) to the management team, Malena will use all her knowledge and competence to build his agency, get it off the ground and deal with all the challenges and conflicts that arise when planning an unforgettable party.
The series combines elements of comedy, drama and romance, while, at the same time, showing the challenges of entering the business world from the point of view of the protagonist.
Recorded in different locations in the city of Buenos Aires, the production has as showrunner TO Pablo Bossiwho also works as an author of the screenplays together with Mariana Wainstein, María Zanetti and Luz Márquez.
The goal of the plot, in a comedic tone, is to reveal the effort and dedication, overcoming dozens of obstacles, which hide behind the organization of a long-awaited perfect party.
Cid’s latest work had been in 2020 with the production of Polka separatewhich was left unfinished, interrupted by the Covid pandemic. Subsequently, the actress preferred to devote herself to other activities for a while, such as, for example writing and astrologyalso taking refuge in his two sons, André and Antón.
planners marks the return of the actress, at the age of 39, to leading fiction and on an international platform. And, as if that weren’t enough, now you will have the boost that the broadcast can give you – even if it’s just one episode – on open TV.
Source: Clarin
