Although it is the third change it has received since its premiere (on April 10), It’s the fourth hour he has the second season of Argentina, land of love and revenge (the strip that marked the return to television of Polka fiction) in just over a month.
Starting this Monday, May 15, ATAV 2 will start at 11.15 pm, once The 8 Million Steps has finished, which will also change its program and duration: it will start at 9.30 pm and will therefore last one hour and 45 minutes.
With this It would already be the fourth change announced for the history of the time which debuted at 10.15 pm Since the numbers did not go as expected, in its fourth episode (Thursday 13 April) it already happened at 10.30 pm, with which he had to compete hand in hand with MasterChef, the Telefe reality show which usually is the most viewed of the day.
Since the adjustment has not borne fruit, had a second changeinitially announced for 23, but before being put into practice sand settled at 10.45 pm (starting April 20). And, from there, little by little he slipped towards 23, with a view to finding a place that would allow him to get a good rating.
But before each adjustment and readjustment of El Trece, Telefe did its job and honed the program of Masterchef, which despite having formalized its new schedule at 10.45pm.starts a few minutes before 11pm.
The fictional protagonist Juan Gil Navarro, Rafael Ferro, Gloria Carrá, Federico D’Elía and Federico Amador he debuted on April 10 with a 10-point average, tying for fourth place with TV news. And this past Friday he averaged 5.4ppg.
In a early evening much more distributed than when it was Big Brother (which was around 20 points a day, leaving his rivals behind), every minute counts. That’s why El Trece decided to reorganize its early eveningto also take advantage of the excellent figures of The 8 steps of the million (deliveries three million a day).
Guido Kaczka’s question and answer show is being installed as second most watched on television everbehind the cooking contest.
In fact, last Thursday – the day on which the two cycles were broadcast, because Telefe’s reality show doesn’t go on Fridays -, Kaczka collected 10.8 points, one tenth behind MasterChef. And that the cycle commanded by Wanda Nara had a special “salvation” gala (toward Sunday’s elimination gala). And the third has been located Swampwith 9.4.
Friday’s standings
But Friday the 12th, the most watched of the day was the Brazilian telenovela, with 9.1 points, a tenth ahead From The 8 steps of the million.
As for the general table of the seven air channels, Out of all Telefe, with 8.5 points, ahead of El Trece, with 4.8. The third step of the podium went to America, with 2.9.
The daily classification (in the 12 to midnight segment) is completed by Elnueve, which obtains 2.6 points, followed by Televisión Pública with its 0.8, Net TV with 0.4 and Bravo, with a scant 0.1 average.
We’ll see what happens this Monday 15, with the new prime time. Will the ATAV 2 brand improve, will Kaczka win the battle or will MasterChef remain steadfast in his leadership?
Source: Clarin
