2023 struck once again a decrease in the cumulative ignition of all air channels of Argentine television, although this did not prevent Telefe will increase the gap with the competition and will once again become the great dominator of the evaluation.
Kantar Ibope Media data published by the specialized site says so Television.com.ar, the seven air channels recorded an average activation over the 12 months of 18.4 points. The figure scores down 1.1 from early 2022which in turn was 0.6 less than in 2021.
Analyzed all year round, September was the strongest, with a cumulative score of 19.8; and December the worst, with 16.6 points.
In this context, and as is customary for the signal owned by the Paramount conglomerate, Telefe closed the year with a share of 43.93% (the share corresponding to the total power)17.2% more than El Trece, its rival for the audience leadership.
Driven by the galas of Big Brother, He’s smart AND MasterChef and broadcasts of Copa Libertadores de América matches, Telefe achieved an annual average of 8.2 points assessment. In second place is the channel artistically directed by Adrián Suar with 5 points.
Marcos, Julieta and Nacho, the three finalists from the previous season of GH, which attracted the audience. He surpassed the 20 point barrier.America is third with 2.5; Elnueve fourth with 2 points, TV Pubblica fifth with 0.7. The two youngest channels, Net TV and Bravo TV, ranked sixth and seventh respectively with 0.3 and 0.1 average points.
One of this year’s novelties, from a television point of view, is this Marcelo Tinelli took over the artistic direction of Americasign in which he landed with his men Dance. Although in other seasons the dance competition was the most watched thing on TV (when it was on El Trece), now he was far from the top five on the day.
It wasn’t a good year for Polka fiction either: They didn’t even represent the second season of Argentina, a land of love and revenge neither good guyswho will say goodbye to the screen in March.
The airing of two episodes of “The Manager” (Star+ series) brought good results to El Trece.As regards the ranking of the most viewed programmes, The podium consisted of: the final of the Copa Libertadores which Fluminense beat Boca on Saturday 4 November, whose broadcast on Telefe obtained 31.8 points. In second place was the final Big Brother, on March 27, with 28.5 points. And the third step also went to the Telefe reality show, with 25.6 points. That figure corresponds to the February 13 gala.
As for the leaders of each channel, El Trece took first place with The Manager, with 8.4 points (the channel only broadcast the first two episodes of this Star+ production). In America he won Dance with an annual average of 7.1. On Elnueve, the most viewed was blessedwith 3.9, while on TV it publishes the data skyrocketed thanks to the friendly between Argentina and Panama, with 24.6.
At Net TV he hosted Cinema Network with 1 point, while on Bravo the most successful was a National chain with 0.5.
In relation to the present, Telefe News It was once again the most watched news program not only on an annual average, but on each of the days of the year. The same thing happened with People’s newsthe midday version, which reached 42.54 percent Share.
Source: Clarin
