The company Kantar Ibope Media presented the rating data for the month of January and confirmed it Telefe maintains its leadership and accumulates 73 consecutive months as the most watched channel on open TV.
The podium corresponding to last month’s measurements achieved an average rating of 8.2 points, winning with a difference of 3.6 points over The thirteenwhich scored 4.6 points Monday through Sunday.
Santiago del Moro, happy to host the most watched program on Argentine television in the months of December and January. press photo Third place was once again for America with 2.4 points, while The nine He was fourth with 1.8 points. Public TV is fifth, averaging 0.6 points, Net TV scored 0.3 points and Bravo TV only 0.1 points.
The reasons for Telefe’s success
Telefe has established itself strongly thanks to Big Brotherthe reality show returned to screens in December and has started to increase its daily averages as its participants have become recognisable.
The participants of “Big Brother” in the middle of the nominations gala.Furthermore, the cycle was strengthened with two daily emissions of DirecTV Go, spying on the house, in the afternoon and at midnight. Also The tour that former participants have taken through other programs on the channel has helpedAS At Barbarossa AND Cut for Lozano.
The key also for prime time it was strengthened by the tandem of Santiago del Moro and Iván de Pinedadriver perfect escape, who returned for a few days and remained throughout the summer. It is currently usually the second most watched and has been expanded with broadcasts from Monday to Sunday.
Evaluation of the different time slots
A detail of prime time from Monday to Friday is that Telefe won with 5.7 points over Eltrece.
In early afternoon -from Monday to Friday- Telefe achieved a difference of 2.6 points and in the second afternoon -from Monday to Friday- the advantage was 3.9 points.
How was the last day of the month?
Wednesday 31 January Telefe He won in all three stripes and prevailed for a difference of 3.9 points on ElTrece. Furthermore, it had the most watched programs of the day: Big Brother (16.8)GH Directv DGO Present: Spying on the house – night – (12.4) e perfect escape (12.2).
The most viewed on ElTrece was “Gli 8 passi”, hosted by Guido Kaczka. Capture TVAs for ElTrece, the best measurements were made with programs The 8 steps (7.3), Night TV (6.1) e good guys (5.1)
Source: Clarin
