This Sunday, February 11, the Super Bowl, the final of the National Football League in the United States, will be held. Every year millions of people wait for this event to arrive. And not just for the game itself, which this time is the one in which the San Francisco 49ers will face the Kansas City Chiefs, the team where Travis Kelce, Taylor Swift’s boyfriend, plays.
This mega sporting event also raises expectations among music fans, as every year a spectacular show takes place during the interval, which this time will be performed by Usher. Moreover, This year there will be a surprise for fans of Friends.
During the advertising space, a commercial will be broadcast in which Jennifer Aniston and David Schwimmer, who played the beloved characters of Ross and Rachel in the classic, will meet sitcom since the 90s.
This is an Uber Eats ad that the company officially launched this Tuesday. At the same time, he announced that it will be screened during the 2024 Super Bowl. The commercial also features other celebrities, including Usher and David Beckham.
The video quickly went viral on social networks and aroused nostalgia among fans of the successful series and above all among followers of one of the most emblematic couples on the small screen.
With the humor that characterizes them, the actors promote the application of the delivery, while interacting in a sketch in which Aniston seems to have forgotten her former castmate.
What the ad is about
The complete cast of “Friends”, the hit series of the 90s. Photo: AP. At the beginning of the commercial, we cut to Aniston on a movie set getting a delivery from Uber Eats. Then, in a conversation with the producer who gives it to her, the actress tells her about her memory trick: “To remember something, you have to forget something else. “Make some space.”
Following the same humorous vein, the advert continues to play with the idea of oblivion, this time together with David and Victoria Beckham. They are both talking in their kitchen, while trying to remember the names of the Spice Girls.
Then the focus returns to Jennifer Aniston, who suddenly meets David Schwimmer, whom she fails to recognize. “We worked together for 10 years,” says the actor Friends a little angry with his ex-partner for the eventful reunion.
The commercial ends with the 54-year-old actress walking away in disgust. “Of course, as if I could forget 10 years of my life,” Aniston says softly, ironically, already turning her back on Schwimmer.
Super Bowl 2024 advertising, an investment
Aniston and Schwimmer during the Uber Eats announcement. Photo: Uber Eats via AP. With the likes of the iconic Ross and Rachel as protagonists, it makes sense that the investment companies make to advertise their brands during the Super Bowl is no less. This year the advertising space also sees the participation of Jenna Ortega, Chris Pratt, Ben Affleckand many others.
Lionel Messi will also have his space, when they screen the 90-second commercial he created with the fictional character Ted Lasso for the Michelob ULTRA brand. More than 100 million people are expected to attend the event.
According to media reports, the brand paid more than 14 million dollars to have the captain of the Argentine team present, which reflects the high expectations they have for the event.
It’s estimated that 30 seconds of Super Bowl ads will cost $7 million this year (that’s what they cost last year). This means that the space that Aniston and Schwimmer will have is valued at around 14 million and that of Messi at 21 million.
Source: Clarin
