The Oscars join the Barbie world after the controversy over the nominations

It will take place on Sunday 10 March the long-awaited presentation of the Oscars at the Dolby Theater in Los Angeles. Like every year, after the announcement of the nominations, a couple of controversies broke out on social media. This time it was all about the highest-grossing film of the year, Barbie.

Despite the criticism the Academy has faced the absence of Margot Robbie and Greta Gerwig in their respective main categories (“Best Actress” and “Best Director”), this Tuesday the cast of Barbie He surprised everyone by placing the ceremony’s publicity on his shoulders.

The promotional strategy is impeccable, especially amid the scandal. In the video we see the gala host, Jimmy Kimmel, get lost land of Barbies, the world of dolls. Along with many of the film’s characters, You will have to find a way to get to the ceremony on time..

During the almost five-minute advertising odyssey, the host immerses himself in the universes of the films nominated in the “Best Film” category in the 2024 edition of the most prestigious awards in the world of cinema.

Just like it happens in the movie Barbieis the narrator of Kimmel’s journey Helen Mirren. “Since the beginning of time, men have been lost. This is the story of one of those fools,” she says at the beginning of the commercial.

The video, published in the early hours on Jimmy Kimmel’s YouTube channel, features the participation of the two cast members of Barbie who were criticized for being nominated for the award: Ryan Gosling AND America Ferrera.

The adventure of Kimmel and the Barbies

In the commercial, Jimmy Kimmel’s journey to the Oscars begins when he arrives at the Weird Barbieone of the characters from the acclaimed film, played by Kate McKinnon. She will direct him to the gala.

“You think GPS is a threat to your masculinity,” the actress jokes when the host of the 96th Academy Awards confesses to being lost. She automatically shows him a map, offering to take him back to Hollywood.

And there begins the odyssey through the different universes. Together they cross the worlds of Poor creatures, Master, AND Oppenheimer, and also meet some of its protagonists, such as Matt Damon AND Emma Stone.

Once they manage to reach Los Angeles, they appear on the red carpet of the awards ceremony. That’s where they meet America Ferrera, who replicates her viral monologue from the film. Barbie about how difficult it is to be a woman. This time she does it by talking about how complicated it is to host the Oscars.

“You have to make fun of people, but not too much. And you have to give everyone their time, but you can’t take too much time,” America tells Jimmy, referring to the criticism that gala guests often receive for their opening monologues or cutting the actors’ acceptance speeches.

“I think what you’re saying is that hosting the Oscars is harder than being a woman,” Kimmel responds after Ferrera’s motivational speech. Both protagonists of Barbie They reply that it’s not like that, a little confused and indignant.

Finally, we get to see a quick appearance from Ryan Gosling, in which he assures that it is impossible for him to take home the award this year. Then, very confident, he says he is sure that Greta, the director of the film, has made sure of it.

To his surprise, America Ferrera tells him that Gerwig wasn’t nominated and Gosling is stunned. Next, the entire cast of the commercial begins screaming, replicating another of the film’s iconic scenes Barbiewhich depicts the dolls facing the unexpected.

The announcement was very well received by the public and is already viral on social networks, less than 12 hours after its publication. The organizers of the award certainly knew how to manage the controversy very well, and managed to laugh about it, together with their protagonists.