It’s no secret that for years the ceremony of Oscar It has ceased to be a gala expected by the public. The number of spectators who sit down to watch the most important awards ceremony in the world of cinema is decreasing. But this year, it seems, the Academy has decided to reverse this situation.
For this Sunday, March 10, the Hollywood Academy authorities have decided to replicate a format they did for the first and only time in 2009: five past winners will present nominees in the acting categories. At the time, this emotional moment made the ceremony one of the most beloved by the public (and, perhaps, the only memorable one in recent years).
Hoping to repeat the standing ovation from those in attendance, the Academy confirmed that it wants this way of presenting the awards to become a tradition.
While it is never revealed who is responsible for delivering each category, the list of speakers is published. Last week it was confirmed that the winners of last year’s acting category like it Brendan FraserMichelle Yeoh, Ke Huy Quan AND Jamie Lee Curtis They will be some of those in charge of delivering the statuettes.
All of them should be part of this collective award, which the Oscars have relaunched in the hope of bringing back the public’s enthusiasm for this ceremony.
There is also speculation that the winners of the “Best Actor” category are involved. Matthew McConaugheyAl Pacino and Nicolas Cage. As for those who have a “Best Actress” statuette at home, it is believed that one of those chosen for this exciting delivery will be Jessica Langewho is already confirmed as host, as it is Lupita Nyong’owinner of the “Best Supporting Actress” award.
Kate Winslet, Sean Penn and Penelope Cruz, the Oscar winners who were part of the special delivery in 2009. Photo: AP. The appeal to the Latino audience
The fact that the award is given by previous winners is rather an appeal to the public who were Oscar fans and were losing interest. It’s a way to try to relive the last ceremony which was truly memorable for those who followed the birth.
But the Academy is playing all its cards this time, and not only does it want to attract lost audiences again, it wants it gather new fans who are starting to take an interest in the gala.
To achieve this difficult task, not only added to broadcast from streaming to the max (formerly HBO Max) for a chance to capture the attention of generations who no longer watch television. They also announced with great fanfare that they would bring an unusual presenter: Bad Bunny.
Bad Bunny, the surprise among the Oscar presenters. Photo: EFE“Bad Rabbit” will take the stage at the Dolby Theater in Los Angeles on March 10, but it is not yet known exactly what award it will award. This caused a huge stir on social networks, especially among trap and reggaeton fans.
It is not yet confirmed whether the Puerto Rican will sing something from his repertoire during the ceremony, or will simply be the presenter as announced. What is certain is that The Academy is achieving its objective: the new generations (and especially the Latin ones) are interested in the Oscars and are talking about it.
Barbie’s strategy
The film “Barbie” proved to be the Academy’s great ally in increasing ratings. Photo: EFE.After the controversy over the absence of Greta Gerwig and Margot Robbie in the main Oscar categories and their subsequent dismissal Ryan Gosling on the networks (almost apologizing for being nominated) The Academy has decided to use criticism as a marketing strategy.
The actors of Barbie They starred in the ceremony’s advertisement alongside host Jimmy Kimmel and even joked about the nomination scandal. This shows that, in fact, they were not as angry at the Academy as they told the media at the time.
Another big surprise (which aroused criticism) was that of the song I’m just Ken, starring Gosling, is nominated. This left out another Barbie song that was an awards season favorite Dance the night awayby Dua Lipa.
Another of ‘s songs is also nominated Barbie, What was I created for?written by Billie Eilish and his brother Finneas O’Connell. Billie will sing at the ceremony.
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Jimmy Kimmel, Ryan Gosling, America Ferrera and Kate McKinnon star in the ingenious preview of the gala.
The indignation of the fans, added to the defense of the actor who plays the famous doll, made everyone believe that, despite it being tradition, Ryan Gosling would not perform his nominated song live. However, last week Variety He confirmed that he will sing it.
Now we just have to wait for the results, to see if the whole marketing operation that the Academy has put so much effort into has been worth it, and the Oscar ceremony will be able to return to what it once was.
Source: Clarin
