What will Bondi be like, the new streaming channel for those who are more used to watching traditional television

Radio – then, about 70 years ago – received competition from TV, cable came from free-to-air television, On Demand came from cable and now, in the middle of 2024, The strongest competition is found within streaming channels, a phenomenon that affects younger generations. And, so as not to leave anyone out, some limits are starting to be overcome, such as those proposed by the new Mandarina project, the company led by Mariano Chihadehusband of Mariana Fabbiani.

The streaming channel that is taking shape and which should go on air starting from April will be called Bondi and, in principle, its content will target people who are more accustomed to watching television and encourage migration to other media. They are also in focus the post 30.

The production company that has been active for 18 years will inaugurate a channel that “It will be broadcast on YouTube, as well as there will be constant replays on its social networks covering Twitter, Instagram and Tik Tok.. The programs will be broadcast live from the studio set up at the production house in the Palermo district”, reads the official launch press release.

Boot, The debut will be with three programs hosted by faces known to traditional television audiences: “The new channel will try to capture the attention of an audience that does not yet have a place on the platform. To date, programming, production and technical details continue to be defined,” the text adds.

Your face is familiar to me

The two strong names that the grid has for now are those of Beto Casella (key figure of Elnueve, with blessed) AND Angelo di Brito (the driver of THEY, for America). The two announced it in their respective open television cycles.

Almost in duplex, the drivers gathered to make known the name, the relationship of the purple parades how the streets of Palermo have looked for weeks and what’s coming to the Mandarina Contents channel.

Although the times and start date have not yet been defined, it is known Both De Brito and Casella will start in the afternoon slot and the one who will leave first will be Ángel, and then interact in a flyover with Beto. They will run from Monday to Friday. He the third program, also with a familiar face, will be announced in the next few days.

The intention of Bondi is in sight: they join the successful movement of streaming channels, from which several young figures emerge who know how to shake up the networks and get followers quickly. Here we will look for another type of path: turn to personalities known to the media, already tried on radio and TV, to attract the attention of people more accustomed to the traditional and open to new paths.

Bondi’s biggest rival will be Olgathe phenomenon that commands Migue Granados and it feeds on this streamers and (little by little) by people known to the general public. And also Luzuthe channel Nicola Occhiato. Although, in terms of audience, the flow that is overwhelming is Telefe, above all the program hosted by La Tora at the same time as the channel broadcasts the Big Brother galas. She is a former reality show participant and is empowered by the back and forth Santiago del Moro from the air channel.