Clapton’s opening concert in Argentina was on a controversial podcast and listening to his songs increased by 500%

The hugely popular and controversial podcast from Joe Rogan Not only does he generate millions of plays for his show on Spotify, but so does he can enhance guests’ music plays that appear in your program The Joe Rogan Experience.

This week, blues guitarist and singer Gary Clark Jr.Grammy winner and opening act for Eric Clapton at his show in Argentina on September 20thwas the chief guest of The Joe Rogan Experiencecoinciding with the release of his latest album, JPEG RAWand played his song Habits live in the studio: an absolute novelty in Rogan’s program

Consequentially, Clark Jr.’s music has seen a significant increase in consumption on Spotify. In the 72 hours following the release of Friday’s episode, Gary Clark Jr.’s viewership increased 180% in the U.S. and 150% globally, compared to previous daily averages in March. And among Rogan’s followers a 500%. Spotify did not provide the number of streams but only provided percentage increases.

Gary Clark Jr. He is one of the greatest exponents of the blues of the last ten years. He has recorded with the likes of the Rolling Stones, Stevie Wonder, Foo Fighters, Alicia Keys, Childish Gambino and Tom Morello. Your version of Eat together by The Beatles was included in the film’s soundtrack Justice League.

Rogan’s success

One of Spotify’s arguments behind its investment in podcasts is that they drive greater engagement in music streaming: Users who listen to podcasts on average listen to more music, according to the company. Now Spotify proves it with these new statistics related to Rogan’s program, which He has more than 14 million followers on the platform.

Rogan’s podcast consistently sits at #1 on Spotify’s US charts and has topped the year-end charts for the past three years.

According to Rogan’s deal renewal by 250 million dollars with Spotify announced last month, The Joe Rogan Experience It is no longer available exclusively on Spotify (which had exclusive distribution rights for three years), while the company will take care of distribution and advertising sales.

In fact, as it is no longer exclusive to Spotify, artists such as Neil Young and Joni Mitchell have returned to the platform, who had withdrawn their songs in 2022 to protest against Regan and her controversial anti-vaccine stance during the pandemic.

“Rogan’s impact and influence goes beyond podcasts, and Gary Clark Jr.’s appearance is one of many examples we’ve seen that shows how opportunities on our platform translate into success for all creators involved,” a company representative said.

Spotify reported that a similar effect exists for podcasts Call her dad by Alex Cooper, which the company says spurred its musical guests’ song streams to more than double or even quadruple within a 48-hour period after their podcast appearances.

Rogan, following his new contract, published on Spotify a playlist of songs he has collected over the years to prepare for his shows. Your playlist Green room It now has 351 songs, totaling over 24 hours, and Spotify is naturally hoping this will drive incremental usage of music streams.