Camilo heated up the preview from the metaverse of the Roblox platform

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Camilo, the Colombian artist, two -time American Grammy nominee and five -time Latin Grammy winner, became the first Latin artist to give a virtual concert on the Roblox platform. It’s part of a “preview” of the popular awards, called “Grammy Week on Roblox”.

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It was an innovative fully virtual experience that marked the Academy’s first entry into the metaverse, and Roblox’s first musical activation, following the example of other platforms that included recitals, for example Minecraft.

Colombian singer Camilo poses with his awards in the press room during the 22nd Annual Latin Grammy awards at the MGM Grand Arena in Las Vegas, Nevada, November 18, 2021. (Photo by Bridget BENNETT / AFP)

Colombian singer Camilo poses with his awards in the press room during the 22nd Annual Latin Grammy awards at the MGM Grand Arena in Las Vegas, Nevada, November 18, 2021. (Photo by Bridget BENNETT / AFP)

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Roblox is a global platform where millions of people come together every day to imagine, create and share experiences with each other, in self-generated immersive 3D worlds. The theme of this experience this time is Las Vegas, to celebrate the premiere of the ceremony, which is now in its 64th annual edition, which will take place tomorrow, Sunday, April 3 in Las Vegas, with TNT television at 9: 00 pm

Camilo closed the series of virtual shows

Camilo, who was nominated this year for Best Latin Pop or Urban Album for My hand, He manages the closing experience, which includes personal meetings with avatars of various artists, chats, treasure hunts and virtual merchandising items to buy or win.

“The Grammy Awards are iconic, and we’re excited to bring the most popular musical extravaganza of the year to fans around the world,” said Jon Vlassopulous, Vice President and Global Head of Music for Roblox. “We are excited to introduce Camilo, our first Latino virtual concert artist to Roblox, giving the community new music and genres to discover.”

To accompany the Colombian in this virtual experience, it is only necessary to install the free Roblox application, create an avatar and be sure to attend the concert premiere, live on Roblox.com or via the Roblox app.

The announcement of Grammy Week at Roblox, with Camilo closing.

The announcement of Grammy Week at Roblox, with Camilo closing.

In addition to Camilo’s performance, this virtual experience has had meetings with artists Glass Animals, Walker Hayes and Sofia Carson in recent days.

The Latin Grammys favorite

In November last year, Camilo was the top Latin Grammy 2021 winner by taking four awards in various music genres, but failed to win in the overall categories. The Colombian singer dedicated one of her awards to Indigo, her future son Evaluna Montaner.

Singer Camilo's concert at Luna Park 12/13/2021 FTP Photo: Rafael Mario Quinteros-FTP CLARIN 3MRQ_-03813.JPG Z

Singer Camilo’s concert at Luna Park 12/13/2021 FTP Photo: Rafael Mario Quinteros-FTP CLARIN 3MRQ_-03813.JPG Z

“I want to dedicate this award to Indigo so that when she is born she feels proud, proud or proud of her father,” said the singer when receiving the last Latin Grammy 2021 award.

Camilo, who topped the list of nominees with 10 mentions, won awards for best pop song for life of the richBest Urban Fusion/Interpretation for Tattoo (remix)with Rauw Alejandro.

Camilo performs at the 22nd annual Latin Grammy Awards on Thursday, Nov.  18, 2021, at the MGM Grand Garden Arena in Las Vegas.  (AP Photo/Chris Pizzello)

Camilo performs at the 22nd annual Latin Grammy Awards on Thursday, Nov. 18, 2021, at the MGM Grand Garden Arena in Las Vegas. (AP Photo/Chris Pizzello)

The Colombian artist also stars in the category for best tropical song for “Dios lo que tú”, which he wrote for Ricardo Montaner and Juan Luis Guerra, and best pop vocal album for Mis Manos.

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Source: Clarin

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