The Grouping of independent regional artistic festivals (REFRAIN), which has approximately one hundred member festivals in Quebec, launched refrain.com on Thursday to offer a new showcase of all festivals in the province.
This site, which mixes texts and videos, allows you to discover festivals by name, by region or even by theme. Thematic collections are also offered such as Au bord de l’eau; In the rhythms of the world; Good wine, good beer, great celebrations; or even Festivals in unusual places; Festivals for hikers and long weekends of Your Labor Day.
Small festivals are less well -known, according to REFRAIN
There are small celebrations that deserve more recognitionbelieves Patrick Kearney, president of REFRAIN and director of the Santa Teresa festival.
This project was launched after REFRAIN identified the untapped potential of many festivals. If you are fond of film and music, you do not know all the festivals of this kind that take place in Quebec.he explains.
The Montreal International Jazz Festival, for example, has a big machine behind it, but it’s not easy for a festival with a small budget to promote itself online and on social networks.
Bring people from Quebec, but also from Europe
The goal is to attract festivals from all over Quebec – has great potential in Quebec – but also internationally, especially in French -speaking countries. This will make it easier for a music lover from France to create a tourist circuit with festivals in Quebec.highlights Patrick Kearney.
By joining forces to increase their digital visibility, REFRAIN member festivals are strengthening their union, two years after the start of the pandemic that prompted them to come together to better cope.
Festivals need this platform, but a pandemic-forced pause has allowed them to do soexplained Patrick Kearney.
With the re -launch, this is the perfect timing for launching lerefrain.com, but since well the festivals have reached a great epoch in Quebec.
Source: Radio-Canada
