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Disney paid Marvel to bring Stan Lee to life

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Disney paid Marvel to bring Stan Lee to life

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Stan Lee. It will digitally recreate the figure of the creator of great Marvel superheroes, to show it in cameos at Disney movies and theme parks.

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The legendary author of the comics, the late Stan Lee, created Spider-Man, Avengers Y Hulk, will reappear in the universes it detailed throughout the decade from a particular initiative. Disney will bring her famous figure to upcoming movies, television productions, theme parks and various merchandising adventures.

The unique 20-year deal made between Marvel Studios, Genius Brands, and POW! Entertainment seeing Lee’s future appearances, made digitallyin the efforts of the Marvel universe, the special site reported The Hollywood Reporter.

The legendary creator of Marvel characters, Stan Lees.  Photo: REUTERS.

The legendary creator of Marvel characters, Stan Lees. Photo: REUTERS.

The details of the contract

“This extensive deal truly ensures that Stan, through digital technology and archival film, is alive and well in major Marvel movie and Disney theme park locations,” said Genius Brands President Andy Heyward. .

The deal allows Marvel to use Lee’s name, voice, resemblance and signature in upcoming film and television projects as well as use current audio and archival recordings in various spaces located in the themes. park, cruise ship and merchandise outlets within those parks. .

The agreement, however, does not include the use of his image in video games or virtual reality initiatives. Marvel bought the image rights to Stan Lee for 20 years.

pop culture figure

Stan Lee.

Stan Lee.

read, who died in 2018 at age 95, has a tendency to appear in cameos in various film productions. He is a writer and editor of comics, as well as a producer and actor and hence his taste for showing himself on screen.

Co-creator of iconic characters from the world of comicsic like Spider-Man, X-Men, Fantastic Four, Hulk, Iron Man, Thor, Daredevil, Doctor Strange, Black Panther, Ant-Man and Scarlet Witchamong many other superheroes, it is almost always accompanied by cartoonists and writers Steve Ditko and Jack Kirby.

Stan Lee’s work helped expand Marvel Comics, taking it from a small advertising company to a large multimedia corporation. Even today, Marvel comics are distinguished by carrying, as a presentation label, Stan Lee presents.

The author and producer, a mythical character for the world of Hollywood, also has a television program on the History Channel where he searches for superhuman flesh and blood.

Stan Lee.  Fan of cameos, they want to digitalize his image.  Photo of EFE.

Stan Lee. Fan of cameos, they want to digitalize his image. Photo of EFE.

“I hope I respect your work”

“As a longtime friend and business partner of Stan, I look forward to honoring his work in this new way. Building a connection with his fans is important to us and a privilege to do so on his behalf,” he said. Gill Champion, President of POW. ! Entertainment.

He added, “We are proud to be the custodians of Stan Lee’s incredibly valuable name, likeness, merchandising and intellectual property rights.”

Since the release of UCM (Marvel Cinematic Universe) in 2008, Stan Lee has been receiving symbolic tributes, as a cameo, in most of his films. Although, in some instances, his state of health and his old age prevented him from traveling to filmmaking sets. Now, he will return to the screen, to the surprise and delight of his fans..

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Source: Clarin

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