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Italian pop arrives at the Coliseo Theater with Noemi

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Italian pop arrives at the Coliseo Theater with Noemi

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Noemi, the Italian singer will perform at the Coliseo Theater.

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Noemi, icon of the current Italian pop, will perform for the first time in Latin America. The appointment will be next Saturday, June 4, at the Coliseo Theater, as part of the 76th anniversary of the Italian Republic.

Born in Rome in 1982, the real name of the red-haired singer is Veronica Scopelliti. He became famous after his participation in the second edition of the television program X Factor. Even though he didn’t win, he earned huge recognition which earned him a deal with the Sony Music record label.

His songs move between pop, soul, R’n’B and blues. Among these stand out lost vote, I’m just on my wordLove if you hate, for life Y crumbsat the top of the Italian rankings. On my skinreleased in 2020, it was his first album of his own songs. The sixth and last is metamorphosisreleased in 2021.

Noemi is a pop icon in Italy, with six recorded albums.

Noemi is a pop icon in Italy, with six recorded albums.

award-winning artist

During his career he has won numerous awards. Among these, five Wind Music Awards, five Roma Videoclip Awards, two Lunezia Awards and one TV Award. In addition, in 2017 it entered the Guinness Book of Records. for the highest number of concerts performed in one day: nine.

The tour that will start on June 4th at the Teatro Coliseo in Buenos Aires will continue throughout Italy, culminating in December. The latest dates are in Naples, Turin, Bologna, Florence and Rome.

The concert on June 4th will be available online from 10 June for 6 months, with free access from the official sites of the Colosseum Theater and the Consulate General of Italy.

Noemi will be presented for the first time in Argentina ..

Noemi will be presented for the first time in Argentina ..

The event, in turn, will be an opportunity to raise funds for the benefit of UNICEF, which will go to the protection and assistance of children in emergency situations around the world.

The strategy of the Coliseo Theater

During the pandemic and with the need to maintain the relationship with the public, bring the artists back to the theater and continue to spread Italian culture in Argentina, the Teatro Coliseo avoided the way of streaming and bet on a digital transformation.

Thus was born, in the midst of the Covid epidemic, “Coliseo Online”, a combination of live entertainment and the production of digital content by the company Orishinal.

Elisabetta Riva, the director of the Coliseo Theater.  Photo Diego Waldmann

Elisabetta Riva, the director of the Coliseo Theater. Photo Diego Waldmann

“We replaced the lack of audience in the room with the ‘eye’ of the camera,” he enthused at the time Elisabetta Riva, director of the Colosseum.

The threads of a story made up of interviews, images with VR technology and 360 ° cameras and original performances, both from Argentina and Italy, were conducted from an empty theater. Y the capacity of the hall has gone from a limit of 1,700 spaces to a free online proposal for many more spectators.

The result was a series of 9 original chapters of ItaliaXXI_online, which have been seen (and can be seen, if you look for them) on the YouTube and Facebook channels of the Coliseo Theater and of the Italian Cultural Institute of Buenos Aires. This is the digital conversion of the 2020 season of the cycle which was in its third edition and which was interrupted by the closing of the theaters in March of the same year.

Lyric gala at the Coliseo Theater.

Lyric gala at the Coliseo Theater.

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Source: Clarin

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