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Season 4 of strange thingsfrom NetflixY Obi-Wan Kenobifrom Disney +are the main titles on their respective streaming services and both premiered on the same date: Friday 27 May.
strange things is one of the most popular Netflix Originals and Obi-Wan Kenobi is the new expansion of the franchise Star Wars In Disney. Such was the expectation with the premiere of both series, that rating firm Nielsen called it “the most anticipated weekend in streaming”.
As read VarietyOn Tuesday (May 31), Netflix reported that the Volume 1 of the seven episodes of the fourth season of strange things He had the best opening weekend in the history of the company for an English-language seriesobtaining 287 million hours viewed worldwide, on the date between 27 and 29 May.
“Stranger Things 4”: Netflix premiered the fourth and final season on Friday May 27th.
On Monday, Nielsen said it measured the same weekend by TV viewing (without mobile devices) in the US alone, recording 4 billion minutes watched for the Season 4, volume 1 from strange things and 5.1 billion minutes for the series in total, including the previous three seasons.
According to Nielsen’s streaming content measurement history, strange things is the third series to accumulate 5 billion minutes watched in a week. (king tiger Y OzarkNetflix titles, too, reached that milestone in March 2020).
Ewan McGregor as Obi-Wan Kenobi. Disney + only premiered 2 episodes, compared to 7 for “Stranger Things”.
Disney + also had its biggest opening weekend during that time, from Friday May 27 to Sunday May 29, when Obi-Wan Kenobi reached a billion minutes watched. That streaming consumption statistic is 300% lower than what Netflix got for the Season 4, volume 1 from strange things.
However, the analyst makes it clear Varietyit is important to take some aspects into account in the comparison.
The comparison to be made
“Obi-Wan Kenobi” will end on Wednesday 22 June. Disney + photos
It’s that when audience measurement comes down to time spent watching, a higher number of episodes and longer running times offer significant benefits. And if so, strange things It has an advantage in both.
Obi-Wan Kenobi premiered with two episodes, both under an hour, and releases new episodes weekly, on Wednesdays, until the final episode, which will be June 22, so for fans of each series who have sat down for seeing all the content available during the opening weekend was inevitable strange things came to the head.
The largest number of available episodes of “Stranger Things 4” should have had more minutes displayed. Netflix photo
More viewing time, both by number of episodes (all seven of strange things against the first two of Obi-Wan Kenobi), plus the duration of each of them.
And it is likely that the volume 2 from Unknown things 4 continues the hot series of the series, as the last two episodes that will debut on Friday, July 1 last about four hours between the two.
The question of the whole sector is still what is better: whether to make all the episodes available to the public together, for a “marathon” in a row, or to propose them in a dropper, one a week.
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Source: Clarin
