Montreal musician and content creator Lubalin, a true star on TikTok, will launch his second microalbum on Friday titled Whose love, a collection of rhythmic, but introspective titles following the questioning of the web area in his evolving career.
To fully understand the extent of the Lubalin phenomenon, just look at the numbers he has accumulated on social networks. It has nearly 500,000 subscribers and tens of millions of views on YouTube, as well as 200 million views and nearly 3.5 million fans on TikTok. His popularity also caught the attention of Jimmy Fallon, who received the artist in January on the set of Tonight Show.
Lubalin has made a name for himself on the web since 2020, thanks to a series of videos called Internet Drama, in which he sets to music innocuous conversations gleaned from web publications. . But last summer, he calmed down, discontinued his publications and left his legion of fans in limbo.
The musician explained this disadvantage in a series of videos published on his site Where is Lubalin? (New window) (where is Lubalin?).
When I did my first Internet Drama, I came across it. I could stop there, but I wanted to prove to the world that I could repeat the thing. When I did my second Internet Drama, my other foot got caught in the gears, and the door closed behind me.he explained in a video published at the beginning of the year.
” I was sucked into this world: the attention, the statistics, the status. But what I was looking for when I started – love, I guess – was nothing. So I stopped performing. “
See TikTok as a springboard, not an end in itself
Lubalin did not spit on the success that TikTok, YouTube and company allowed him to experience, but he was afraid to stay in limbo on the web, when his first intention was to take advantage of it to share his music (it was he who composed all the musicals) material for his Internet Drama series).
I’m not just a TikTok guy, I still have a lot to do. But the cool thing is we’ve created a bigger audience and now that I’m putting on music, a lot more people will enjoy it. Nakakatuwa namanhe explains on the eve of the release of his microalbum.
Ready for the future
Whose Love includes nine titles that revolve between pop, RnB and electro: polished productions that put his voice and are sometimes reminiscent of The Weeknd. He hopes these songs will allow him to bridge the gap between his status as an influencer and his passion for music.
I’m lucky that my concept is pretty close to what I do in music. I know a few people who have been successful with TikTok who are stuck with the concept working for them.he says.
Whose Love follows on from Lubalin EP, launched in 2020, and several singles are scattered here and there. Lubalin also lent his vocals to a cover of the song. phoenix, by Charlotte Cardin, a great success that opens the door to other future collaborations. If the actor is happy to present his new songs to the public, he is already thinking about what is next.
I can’t wait to show people those songs waiting on my hard drive, but there’s another part of me that’s like, “I’ve changed so much, I’m willing to do something else.” I can’t wait to start making more songs.
This text was written from an interview conducted by Claudia Hébert, cultural columnist on the show 15-18. Comments may have been edited for clarity or brevity.
Source: Radio-Canada
