After 18 years of existence along the Décarie highway, a super fast from Orange Julep, Dollar cinema, which started by offering $ 1 screening of the film, will come out on July 31. A closure that is slightly result of pandemic and competition from giants like Netflix.
Located in the Carré Décarie shopping center in the Côte Saint-Luc borough, Dollar cinema specializes in showing movies at the end of their journey at $ 2.50 per ticket, five times less than traditional cinemas. .
These days, the public can discover on the big screen Charm, Spider-Man: No Return (Spider-Man: No Way Home), released last December, or deadly memories (Memories), which opened in April with Liam Neeson in the lead role.
However, between the drop in attendance caused by the pandemic and the abundance of offer offered on streaming platforms such as Netflix and Disney +, Dollar cinema is no longer successful.
At the prices we do, it hurts our financial results when there isn’t much traffic., its owner Bernie Gurberg explained to CBC News. At age 81, he was alone behind the counter to run his establishment.
Bernie Gurberg, who opened his cinema on June 4, 2004 with only three customers in the venue, did not want to raise his prices. So he made the painful decision not to renew the lease of his cinema.
With information from Miriam Lafontaine, CBC News reporter
Radio Canada
Radio Canada
Source: Radio-Canada
