Diego Brancatelli had tried his hand as an entrepreneur with a supermarket, but had to close it. Photographic archive.
In the context of the economic crisis that Argentina is going through, Diego Brancatelli he had to close his supermarket. Named “Don Ahorro”, the business was located in the municipality of Caseros, province of Buenos Aries, and aimed to sell at a lower price not only than that of the large chains but also below the so-called “treatment prices”.
The reporter had launched this venture in collaboration with his father-in-law Daniel Insingathe father of TN journalist Cecilia Insinga, his wife and mother of his children.
A year ago Brancatelli explained that his project was to build a supermarket where the price of the goods was lower than those found elsewhere. . “The proposal is to have lower prices than those appearing in the price list of the so-called ‘expensive prices‘”he commented then.
Diego Brancatelli, on his supermarket: “We have decided to close it”.
“The name of the supermarket will be ‘Don Ahorro’, and beyond the fact that it is a business, the idea is also to help people“he said when asked about his new company, insisting on his goal of” providing jobs “for others.
The reporter had commented that it was even thought to replicate the “Don Ahorro” formula in other Argentine provinces once the Caseros formula was established. However, the venture did not go as planned. Months passed and the results were far from what they had imagined when the premises opened.
Now, due to the economic crisis, “Don Ahorro”, the supermarket owned by Brancatelli and his father-in-law, has had to lower the shutters. “we decided to close it and tackle other directions and projects ”, the journalist replied to La Nación in referring to that topic. “We don’t take it as bad at all.. Fortunately, the place is ours and we will continue to bet on work ”, added the TV presenter, and did not provide more details on what happened.
Chronicle of an announced closure
At the beginning of last May, when he was invited to THEY (America, 8 pm), the cycle led by Ángel De Brito, Diego Brancatelli had already been honest about the problems he had had with the “low cost” supermarket that had opened in the midst of the coronavirus pandemic. “we are going badly“, the reporter later admitted.
“I set up a supermarket in the middle of the pandemic to give people jobs and things are going badly for us,” Brancatelli later complained. And I add: “What remains at the end of the month is not worth it“.
Diego Brancatelli, during his visit to LAM (America) had already anticipated that he was doing badly at the supermarket. Capture the TV.
In that visit by Diego Brancatelli a THEYprior to his story about the failure of his entrepreneurial venture, speaker Estefanía Berardi asked him why he thought the business was down, whether it was because he was paying high taxes or because he couldn’t find enough customers to make a difference.
“Maybe we’re wrong in the area – the reporter replied to Estefi Berardi – there are two supermarkets around the corner, which are big chains. They have other advantages of promotions and prices and sales volumes are different. In addition, we have a scale. in our shop and it’s hard to get off with the weight. ”
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