Grease returns to the cinema, for charity and in honor of Olivia Newton-John

The largest theater chain in the world, AMC Theaters, has decided to honor Olivia Newton-John and bring Grease back to the screen. the most emblematic film of the actress and singer recently deceased.

Starting this Friday, the classic 1978 musical film will be screened in 135 theaters across the network in the United States. But in addition, the replacement of Grease will have a beneficial goal.

All tickets will cost five dollars, of which one dollar for each ticket will be donated to AMC’s charity fund, AMC Cares, with the proceeds earmarked for breast cancer research, a disease the singer suffered from.

The unforgettable Sandy

Newton-John, who memorably played Sandy alongside John Travolta Fat, died last August 8 at the age of 73. Although the cause of his death was not reported, Newton-John was diagnosed with breast cancer in 1992. After recovering, she herself announced, in 2017, that she had cancer for the third time.

AMC CEO Adam Aron was the one who shared the news of the return of Fat to the big screen, from his Twitter account, also highlighting the low cost of tickets.

“To honor the late Olivia Newton-John: many of our American cinemas this weekend will screen her classic 1978 hit, Fat, back on the big screen, ”he wrote. “At an affordable $ 5 admission price and through our charity AMC Cares, we will donate a dollar, for every ticket sold, to breast cancer research“.

Instant success

Fat It was originally released in 1978 and immediately became a smash hit at the box office. In the first weekend of the exhibition it raised 8.9 million dollars and when he left the cartel it had reached 132.4 million. With those numbers, the film was ranked as the highest grossing of the year. And no one at the time imagined that it could return to the big screen, forty-four years later, in 2022.

The rebellious teenage love story with Newton-John and Travolta as young Sandy and Danny, is set in the 1950swith an aesthetic of the beginnings of rock, in dances and costumes.

The film’s soundtrack spawned several lasting hits, such as You are what I want, Summer Nights Y Hopefully devoted to you. The latter also earned an Oscar nomination.

Following the news of Newton-John’s death, Travolta posted a touching social media tribute to honor and remember his co-star.

“My dearest Olivia, you have made our lives so much better,” she wrote. “Your impact has been incredible. I love you very much. We will see each other on the road and we will all be together again. Yours from the moment I saw you and forever! Your Danny, your John! “

On the other hand, after the death of Olivia Newton-John, the songs she interpreted have reappeared in the charts of the most listened to songs in streaming. Twelve of them, on the digital song sales chart he compiles Scoreboard.

Hopelessly dedicated to you leads its list at number 5, with 5,000 downloads sold in the US last week. The theme was a hit in 1978, when it hit # 3 on the Hot 100.

In the days following the artist’s death, sales of Olivia Newton-John songs increased by 6000%going from 800 to 47,000, while the demand to listen to their songs on streaming platforms jumped by 615%, from 1.6 million to 10.2 million.

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