The reasons why Telefe prevailed in the August rating

One month more, one month less, equilibrium time for the August assessment, then. According to data provided by Kantar Ibope Media, Telefe maintained the lead, achieving an average rating of 8.5 points in Augustwinning with a difference of 2 points on his direct competitor, the thirteenwhich scored 6.5 points from Monday to Sunday.

When it came to entering names and surnames on numbers, the most popular program of the month was The Argentine voice (Telefe), with an average of 13 points.

In third place in the overall standings there was The nine with 2.1 points, while America was fourth with 2.0 points. The fifth was the Public TVwith an average of 0.6, therefore TV network with 0.3 points and under everything was Good TV with 0.2 points.

From Monday to Friday, telefe measured 9.2 points and won by 2.4 points over Eltrece, who scored 6.8 pointsafter winning all three stripes.

It should also be noted that the data are reported in a context of low ignition; in fact, the lowest in the last four months.

Most viewed channels

1 °) Telephone8.5

2 °) thirteen6.5

3 °) The Nine2.4

4th) America23

5 °) Public TV0.6

6 °) TV network0.3

7 °) Bravo TV0.2

In particular in prime time from Monday to Friday, Telefe won by 2.6 points out of thirteenand increased the difference by 1 tenth from the previous month.

Staying on top, Telefe maintains its leadership and accumulates 56 consecutive months as the most viewed channel local TV open.

First, song and soap opera

When it comes to breaking down the global numbers, we appreciate the clear dominance of the ball channel, which rose from the first to the third step on the podium. First of all Marley with The Argentine voice (13.0)which despite its indisputable success is closely followed by the Brazilian novel, Genesis, the origin of everything (12.5), a brand new preview of this biblical story that began with excellent results.

Between so much entertainment – singing or getting passionate about the plots of soap operas -, news is filtered only in fourth place. There appears eltrece, with Jorge Lanata and his PPT (10.6), which therefore ranks as the most viewed of eltreceabove also Guido Kaczka (The 8 million steps was 6th with 10.2) and Marcelo Tinelli and his team sing with me now (7th, with a monthly average of 9.8).

The first ten of the month

1 °) The Argentine voice (Phone), 13.0

2 °) Genesis, the origin of everything (Phone), 12.5

3 °) fugitive (Phone), 11.4

4th) journalism for all (the thirteen), 10.6

5th) Telefe news (Phone), 10.4

6 °) The 8 million steps (the thirteen), 10.2

7 °) sing with me now (the thirteen), 9.8

8 °) Zuleyha (Phone), 9.4

9) 2022 sqm (the thirteen), 8.5

10 °) The news of the people (Phone), 8.3

10 °) PH, we can talk (Phone), 8.3

August: ignition turned down

The eighth month of the year recorded a decline in ignition among the 6 air channels compared to July 2022.

19.9 points was the activation accumulated by the 7 air channels in August 2022. Compared to July 2022, the open TV activation fell by 0.3 points.

Compared to August 2021, the switch to open TV fell by 1.3 points.

The ignition reached in August is the lowest in the last four months.

CJL