The cinema of Fellini and Godard has become popcorn

The experimentation in commercial halls began in 2019 with the (re) before The sweet lifeby Federico Fellini, pre-pandemic in 2019. Era how to decentralize closed or elitist environments from Core Cinema Club. Unexpected event: almost two months in the bill and an exciting figure for the cinematic art: almost 20 thousand spectators.

How mad to see Jean-Luc Godard in a popcorn room! Will it be a provocation? An involuntary loss? DoWhat Godard does at the Belgrano Showcase in competition with Dragon Ball and the last of Suar?

The newspaper entrusts us with the mission: “special correspondent” to see what happens Male Female of Godard buying a big bucket of popcorn.

One, two, three, 17 people in the room. Two of them will soon be up. We will finish 15. In the function we notice this popcorn is getting richer in movies. Furthermore, you can eat without disturbing, because there is a polar distance between one spectator and another.

The man behind the phenomenon

Behind this modest phenomenon is a man called Pietro Maraidistributor owner Appearance. Marai as Sandor, the writer.

“I only saw what was happening in theaters in the United States, where I live for most of the year, and in Europe. I realized that there they are republishing important titles of cinematic artso we decided to do the same here, but in business premises, risking a littlein quotes, to compete with the Marvel tanks … “

-Good vibrations the showcase …

-Yup.

-And the Cinemark …

– Yes, very good vibes.

At 75, Peter basically indulges in doing what he wants.. One fine day, thanks for example to his cravings, we discovered the advantages of Israeli cinema. Its delicate counterculture manifestations allow us to see, in the middle of the streaming eraa couple of Pasolini’s films on the big screen.

“Mine is a nod to the 1960s. Why in the 1960s? Because it was the decade that changed in film and music. Time for change. In the sixties the cinematographic language was changed with Breathlessby Godard, and with the sweet life, by Federico Fellini.

“In Europe and the United States they noticed it there a cinephile audience that has never seen certain great directors at the cinema. If people are still reading Hemingway or Proust, why not see Fellini or Jean-Luc Godard ”.

art

This is where we are: look Male Female, 1966, for the first time. Line 8 is a speedless plot that allows us to ask ourselves: does cinema age faster than the rest of the arts? Does literature resist the passage of time differently? Has the theater become a medieval show? Television? unfathomable.

At a time when speed has supplanted development, nothing seems lasting except this movie. Not even Norwegian cinema can now run without something happening in the first three minutes. Godard’s, on the other hand, takes place in furious and eminently urban black and white.

-It’s like a provocation, Peter.

-For me it is a cinema that does not age. We are in preview the useless Y 8 1/2, because it was a Fellini anniversary. You have to explore a cinema that has been left invisible, movies like The empire of the senses, for example, it was only released in conditioned rooms. We replaced him at Cinemark Palermo.

people of Appearance Calculate the frequency to reach first period every month.

-How do you get the rights to these films?

-In the case of restored films, you have to pay $ 500 to cooperate with the recovery business. I pass with Mamma Roma, with Anna Magnani. It is paid separately. A rerun of these can cost between three and five thousand dollars in all respects and the average duration in theaters does not exceed a month, at best.

-Do they collect?

–Fundraising is modest, but it also helps distribution in other countries. Most of the time we recoup the investment very fairly with theaters from Uruguay, Chile and Mexico.

– Basically you are a movie buff …

-Decidedly.

– Is it better the cinema now or the one before?

– The one from before, I think. That is why we are relaunching. Now it is not cinema, it is content, it is another animal. The Avengers they have 26 movies, they are all formulas and ever since platforms have appeared, people have been going easy. It is all very similar. In Cannes I saw 17 films and the one I liked the most was a documentary about Goya …

-What about commercial premises is “solidarity”?

-They give us a space in the Cinépolis de Recoleta, in the Cinemark… It is curious what is happening. The numbers are sad, but it is interesting to know what is happening apart from the bad news of the closure of the former Artemultiplex, one of our favorite rooms.

When asked how to seduce audiences with these films, Analia Sanchezcoordinator and press officer of Mirada distribution says the move is reasonably easy: “We we have a cinephile, captive audience. Any kind of revival for them is like events, cinematic events ”.

Typically, he says, they poll which restored classic they would like to see. From there they conduct elections via social networks. It’s true! Suddenly they ask the reporter and we say: Let’s see, mmm … Opening Night, by John Cassavetes. They take note.

“We do it because there are few cinemas dedicated to art”, Analía admits. “They can be counted on the fingers of one hand and there are very few left. The exhibition in the commercial pavilions comes to mind because it is new. The truth is, it gives us a little grace to end up competing with the franchise dragon ball“.

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