Last Saturday was National Cinema Day in the United States and the price of the cinema ticket was only three dollars, with the aim of attracting audiences to theaters. The result? It was a success: more than 8 million people attended, while the day before only 1 million viewers and the next day 1.7 million. And Steven Spielberg’s Jaws broke it.
The amazing thing about the box office that weekend was not seeing Top Gun: Maverick in the first place, nor that Spider-Man: There is no way to go home it was in the second, but the best average number of spectators per room had none other than one rerun SharkThat arrived on IMAX and 3D screens for the first time.
As It Is: Steven Spielberg’s 1975 film, about a giant shark scouring the beaches of a small town, was screened in US theaters and grossed $ 2.6 million and went to number 10. just behind Dragon Ball Super: Super Hero.
The recall of IMAX
A factor that has helped attract people to the cinemas to see Shark It was its first preview on IMAX screens, with excellent reviews from the trade press and fans on social networks.
Today, 47 years after its first original, Shark confirmed its validity. Perhaps the special effects of today’s movies are better. Perhaps the pace of the latest hits is more compelling, but the handling of climate, suspense and terror that Spielberg presents is a true cinema chair. Shark It’s still a great movie, period.
The balance they are making in the film industry is that lower prices bring more people to theaters and that new content is another big pull factor, as demonstrated. Spider-Man: There is no way to go home with its 11 minutes more.
A classic from 1975
Based on the novel of the same name by Peter Benchley, Shark is the story of a huge man-eating white shark attacking swimmers on the beaches of Amity Island, prompting the local police chief to hunt down the shark along with a marine biologist and a professional shark hunter.
The actor Roy Scheider plays Police Chief Martin Brody, Richard Dreyfuss Oceanographer Matt Hooper, Roberto Shaw the shark hunter Quint, Murray Hamilton to the mayor of Amity Island e Lorraine Gary to Ellen, Brody’s wife. The script is attributed both to Benchley himself, who produced the initial drafts, and to actor / screenwriter Carl Gottlieb, who rewrote it during filming.
Most of the film was shot on the island of Martha’s Vineyard in Massachusetts. Was an accident-free recovery which exceeded the initial budget and the planned schedule.
There were problems with the mechanical replica of the shark and director Spielberg was forced into many scenes. to suggest the presence of the shark instead of showing itsupported by a minimalist and disturbing musical theme conceived by composer John Williams that indicates the imminent appearances of the predator.
Many, including the film’s director himself, have compared this suggestive approach to that of director Alfred Hitchcock’s classic thrillers.
Universal Pictures released the film to an exceptionally large number of theaters at the time, more than 450 in North America, and accompanied by a large and effective advertising campaign with a strong emphasis on TV commercials and associated products.
Considered one of the best films in the history of cinema, Shark it is the prototype of a summer cinematic “tank” and its premiere is remembered as a real milestone. It was the highest-grossing production until the premiere of Star Wars in 1977.
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Source: Clarin
