It’s the movie everyone wants to see. Argentina, 1985from Santiago Miterwith Ricardo Darin Y Pietro Lanzaniis the representative of Argentina at the Oscar for best international film, he has garnered praise and awards after moving on to the Venice and San Sebastian Film Festivals, but when it opens this Thursday, September 29th, it will be necessary to look for where to go. magnification.
How come?
Because the big movie chains won’t release it.
And why?
Because cinema is an art, but also a business.
And because in the unequal struggle between film projection and streaming, the big bands feel they are losing. And yes Argentina, 1985 It arrives sooner rather than later on Amazon Prime Video – which is one of the companies that produced it -, they understand that it is not a business – and a lot of business – to have it come out on their screens, because the public will be able to see it immediately at home.
If we temporarily put aside the itch of seeing movies in the hall, more than one potential viewer might wonder, why pay for a ticket if it will soon be available for viewing in the living room?
How are ticket sales going?
In any case, the sale of early seats is proceeding at a dizzying pace. consulted by Clarionesome chains are running out of tickets for this opening weekend.
Atlas sold 11,000 tickets at noon on Tuesday, September 27. Multiplex (Belgrano, Lavalle) about 15,000. Cinemacenter goes for a similar figure.
With this data, and being more or less cautious, it would not be surprising that Argentina, 1985 exceed six figures for tickets sold from Thursday to Sunday, or close to 90,000. An optimistic calculation leads the number of spectators to cross the barrier of 100,000. There are 234 screens that will preview it, 27% of the total that the country has (867).
The problem
What the chains Hoyts and Cinemark, Cinépolis and Showcase wanted was for the film about the historic Trial of Military Juntas conducted by prosecutors Julio César Strassera (played by Ricardo Darín) and Luis Moreno Ocampo (Peter Lanzani) to air longer. poster before reaching the stream.
The so-called exhibition “windows” have shortened in recent years. It was primarily due to the Covid-19 pandemic. An example: Warner Bros. understood that, with most cinemas closed in 2021, it was convenient to preview their productions wherever the bands were open and simultaneously, simultaneously, on its streaming channel, HBO Max.
The result was that his most expensive and popular productions, Resurrection matrix a King Richard: a winning familywith Will Smith, passing by Godzilla vs. Kong, Dune or Mortal combat They did not have the expected success in theaters. Obviously, it has enhanced its streaming channel, but from January 1, 2022, it has changed its strategy.
Now Warner Bros. movies, like those of Disney, are premiered in theaters and 42 or 49 days from the release date, go to streaming, respectively on HBO Max and Disney +.
If an agreement had been reached with the weeks between premieres on cinema screens and in domestic consumption, Argentina, 1985 I would have had an output that was certainly similar to that of any Hollywood tank in our country.
But it won’t.
The question we ask ourselves is the following. Yes Argentina, 1985 It had its world premiere during the Venice Film Festival on Saturday 3 September. Couldn’t it be premiered here, in our country, on the following Thursday 8 September? It premiered at the Mostra in Italy and was in Argentine cinemas for six weeks. Amazon did not change the international upload date on its streaming platform, and commercial production of the film would have been stronger.
where to see it
Argentina, 1985 It will premiere on Thursday, September 29, and there is no independent room that doesn’t want to have it on its screen. There will be 232 in total, throughout and along the Argentine Republic.
And in some cases, as in the Belgrano Multiplex, it will be broadcast on four screens, as in the Atlante Caballito. And in the Patio Bullrich there will be three screens on which it will be projected.
“Argentina, 1985” on Amazon Prime: when it opens on the platform
For its part, Amazon has confirmed that it will upload to its streaming platform Argentina, 1985 Friday 21 October, that is 22 days after its commercial release in theaters.
There is no data provided on how many subscribers Amazon has in Argentina. But it is likely that by 21 October many will join …
Finally, these are the cinemas that will screen it from this Thursday, September 29, in the city of Buenos Aires and Greater Buenos Aires:
in CABA
Belgrano Multiplex
Horse of the Atlas
Lorca
Rivera Indarte
Multiplex Lavalle
Atlas liners
Alcorta walk
Bullrich shipyard
Devout cinema
In Greater Buenos Aires
Nordelta Atlas
Multiplex Palmas del Pilar
Escobar cinema
Helios Palomar
Cinema Theater Auditorium National University La Matanza
Victor Show Cinemas Villa Bosch
Boxing multiplex
Adrogue cinema
CPM Shopping Adrogué
CPM Shopping González Catán
Cinemacenter Varela, Florencio Varela
Cinema Municipal Theater of Quilmes (INCAA Space)
Shopping Los Nogales, Tristan Suarez
Cinema Rosso Lujan
in silver
Paradise cinema
City of cinema
cinema eight
Cinema Rocco
Cinema San Martino
Source: Clarin
