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The collapse of a hit: When and why did we stop listening to “Despacito”?

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If we stop listening Slowly at least for 2000 years? The proposal, in appeal mode, seems to have finally been consummated e the modest ephemeris indicate this six months ago, six months, that the reggaeton anthem is nowhere to be heard. This just happens at five years of his brutal launch.

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Let’s think about it inside 2017, when it was published, the psychological effects of the stroke were even investigated. And suddenly … we stopped listening to her. On the radio, on records, on platforms, at weddings.

Slowly I would have reached it rings 119 times in a day through various distribution channels. Out of your mind, musicians here and there reproduced it to a degree of insanity and alienation not seen since ‘bring joy to your body Macarena ‘.

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I mean Luis Fonsi already gone? The song performed by him e yankee dad – as a guest – he will spend five years this 2022. The video has more than seven billion views Youtube and it is said that he grew up in the warmth of the masses and thanks (total!) to a sticky letter and a rhythm that made the whole globe dance.

What happened to us?

Go in search of something that looks like a conclusion, the skilled musician of radio machine gun, Mario Villanuevacheck their files and notices, not without surprise: “Look at you, what … I stopped passing it in May of this year“.

“Songs that are listened to for several months in a row and stop playing don’t become classics.” Interesting, explains Mario. “In the 80s there were half-cooked songs that are still playing out there. I think the secret is simple: the hits tired you on the radio. Now they tire you on all sides: it is an incessant bombardment networks, streaming, etc.

-How many times have you programmed “Despacito” so far this year?

-Once. They are phenomena as strange as they are recurrent. It happened with the song Shakira You I congratulate you: You haven’t heard it anywhere in a month. I guess with Slowly the same thing happened and, very soon, we won’t hear from him again.

In other words, no one asks for the song they made anymore. 28.2 billion streams on digital music platforms and whose video clip exceeds the 13 thousand 902 million total views.

Expensive ordersfor some the best radio announcer value 97.5, differs minimally. She announced it on the air, for the last time, in July, but clarifies that she did it to use it in a confrontation with Gangnam style, the aserejé Korean who turned ten.

“I compare it with phenomena – Caro tells us -, but I am able to confirm one thing: people stopped ordering Despacito“.

The mega success so reggaeton will be remembered in a century it had the effect of a subliminal advertisement and it got into people’s headseven in the head of the very Chunks of chestnuts who, in one of his latest interviews, sang the chorus for us and got serious. “Eye, much respect for Despacito: that song is very well done ”.

We consult Spotify and it didn’t go well for us. It’s as if they prefer not to talk about it. “Hi, how are you? Unfortunately the customer has decided not to participate in this opportunity”, replied via email from the department of to press of the popular app. But gentlemen of Spoti … “We stay in touch for future actions. Thank you so much for your interest! Greetings”.

When do we stop listening to him? What a day? In what historical circumstance?

“Exact day do you want ?! No, no, I don’t know the exact day, but I repeat it was May ”, the musician Miter is overwhelmed. With the help of Paola Brindisinudist and expert amateur in the videos of Youtubewe were able to find out where before there was a comment every three or four seconds, the enthusiasm was spaced and today a post appeared every two or three minutesaverage.

The official video accumulated, until last weekend, 49 million likes, nearly four and a half million comments and 31 million subscriptions to the Luis Fonsi channel.

Perhaps the news that anticipated the “debacle” was another: In June we learned about it Baby Shark dethroned Slowly and it was the most watched video Youtube.

Remember the Lambada?

The conflict hypothesis takes us back to Lambada. What was the lambada? Rhythm, song? At this point we would not know how to answer. We know he’s gone and left a sea of ​​syrup and crocodile tears. In front of that dance of Brazilian origin marked by his sensual character, Sol Pérez, tanned and with Texan boots, looked like the 15th birthday of the Sacred Heart of Jesus.

That was studied Slowly It’s like a medicine that has the properties of those trendy hormones.: endorphin, dopamine, oxytocin. When your brain perceives the melody closely, it produces the same effect as when we eat a chocolate. Or something similar.

While Slowly it can have healing powers we assume that with trap things would be different. Would the high exposure to that sound make you want to open a drug bar in Rosario, feel an irrepressible desire to organize orgies, or crave to go out and commit wrongdoing?

Slowly has an easy-to-follow rhythm or compass (or was it easy until May). It would increase the activity of the brain area associated with movement. You dance it no matter how patadura you are.

Humphrey Inzillopublisher of rolling stone and author of the exquisite and recent book the heart forwardhe is bothered by love. “So many years of listening to Coltrane to talk about Slowly! “.

According to Inzillo, the key to his success is the crossroad between the tradition of Latin pop and reggaeton: “I think the first thing to think about is the rotation cycle that the songs have… “.

“In 1996, for example, Fito Páez had just been launched Euphoria Y It is to give It was playing on the national network. I remember (the group) introduced from Morgana he musicalized the preview of a solo concert with It is to giveagain and again, without interruption. The first two or three times it was a lot of fun, but then it became unbearable“.

It wasn’t something very different from what was happening on radio and TV at the time, says the specialist.

“The high rotation of a song is a multiple risk. After the initial fascination, it can end up boring one’s performers. what to say Slowly happens with many global hits that go through us, like Oh I know I hit youfrom the Brazilian Michel Teloa song that has become all the rage especially for the dancer with whom the Brazilian footballers who played in Europe celebrated their goals. “

Another aspect that stands out is that the decisions of radio and television musicians are often linked financial provisions. And compare Fonsi’s song with other outlets like Live the crazy life, brown skin, The bomb or The shark.

But now that we know what happens with Slowly, the question is: will reggaeton have a future? If there is no future, there is no sin either, said the dear Pil Trafafrom The offenders. I would continue.

Source: Clarin

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