“Getting teens moving isn’t easy, but encouraging them is important.” A slogan chosen by Public Health France (SpF) to promote physical activity among young people. A campaign “designed in conjunction with the Ministry of Health and Prevention, the Ministry of Sports and the Olympic and Paralympic Games and the Paris 2024 Organizing Committee”, which will be marked by a second phase in October, aimed directly at adolescents.
“According to the results of the Esteban study among children aged 6 to 17, only 50.7% of boys and 33.3% of girls met the WHO recommendation: practice at least 60 minutes of physical activity every day. the days. Moderate to high intensity per day,” SpF notes in a press release, noting “a marked drop in physical activity after age 10, more marked in girls.”
“Parents have an important influence”
Among the causes of this lack of love for sport: the growing share of screens among the youngest, especially since the health crisis linked to Covid-19. Therefore, to promote the practice of sport, Public Health France relies on the close environment of children.
“Parents have an important influence on the practice of physical activity of their children, at an age in which we are limited in decision-making and mobility. […] Beyond this role model, parents can provide different types of support, be it logistical support or persuasive support.
Mini movie, radio spots and challenges on Snapchat and TikTok
However, a study carried out by Kantar and Public Health France points out that the recommendations for physical activity for the youngest and adolescents “are little known”. “Furthermore, the perception of a level of physical activity that would be sufficient is frequent, a perception that is based on non-objective criteria”, the authors of the study also point out.
In order to publicize this campaign, the public health agency will broadcast a minifilm throughout the month of September aimed at highlighting the efforts of parents who want their children to practice physical activity, whatever its level of intensity.
Several radio ads should also complete this campaign and refer to the site mangerbouger.fr where you can use a test to assess the level of physical activity of your teenagers, but also a page where tips and advice are communicated to them so that they move .
The October campaign will also be heavily featured on social media sites popular with teens, namely Snapchat and TikTok, and will take the form of fitness challenges to be met, sometimes even launched by personalities appreciated by teens.
Source: BFM TV