Tourisme Abitibi-Témiscamingue launched its summer promotional campaign on Tuesday under the theme “Gâtée par la nature”.
In September, the campaign will be broadcast on Quebec television, digital media, social networks and regional radio.
After two years of a pandemic with limited travel, Abitibi-Témiscamingue Tourism hopes to reconnect with its traditional markets of Northeastern Ontario, northern United States and France, in addition to Quebec and the region.
More than $ 200,000 will be invested for this campaign. The director of marketing at Tourisme Abitibi-Témiscamingue, Martin Poitras, is convinced that the game is worth the effort.
In tourism, you can’t stay, he says. You must act and insist that your tourist offer has no envy in the rest of Quebec. It is a campaign that supports all the efforts of local entrepreneurs. We’re coming back with the theme Spoiled by nature, which we launched during the pandemic, because we strongly believe in it. It expresses who we really are.
Tourisme Abitibi-Témiscamingue president Émilien Larochelle said he felt an air of renewal in the industry at the end of the pandemic.
We found the human interaction we so missed, he underlined. Guests always admire our reception. This is our trademark. We know that people also value clean air, space and tranquility. This is something that will be sold in the future. Yes, we like activities, but it also takes places to recharge our batteries and we have all these advantages.
Émilien Larochelle now hopes that the current gas price will not slow down the momentum of the industry.
Of course, the $ 2 per liter price of gas is unattractive, the president acknowledges. Perhaps those with large RVs want to reduce their distances. We will certainly feel the impact, but on the other hand, it will benefit the tourism of the locals in the region. Our world no doubt wants to move from one territory to another.
Source: Radio-Canada
