Whenever you buy something you didn’t plan, you make a sudden purchase. Sales bins, “brand new” posters or the promotion of large formats are marketing strategies that are “entirely focused on creating rebellious consumers” and influencing them, the marketing specialist says and Christian Bourque.
Moreover, the latter pointed out that there is a difference between the average consumer and those suffering from oniomania (the official term for compulsive buying syndrome).
” In the case of people with oniomania, very little is involved in marketing. These are the people who are less responsive to sales or sales […]. These are people who will satisfy an impulse to buy to fill a specific need. “
Our collaborator also lists 10 tips to follow to avoid falling into the trap of unnecessary spending.
Source: Radio-Canada
