Jon Uriarte made it clear from the first moment that it distances itself from a traditional campaign and follows its script. On Wednesday, at the stroke of midnight, she announced the “main lines” of her project through a video distributed by her official channels. He offered various insights into the areas in which he finds himself divided, but did not go into depth. For this, he summoned future more detailed presentations in each section. The businessman also did not offer names in this regard.
Everything seems to run its course after Uriarte recognized that his team had “a moment of crisis” due to the criticism received during the campaign. Regarding the financial area, he pointed out that the situation “is solid because we sold players and we have a good part of that money in our accounts, but it doesn’t last forever.” And he set a specific date: “If this trend does not change, we would have to sell players, put surnames on the stadium or reach evil agreements with investment funds. With this deficit, by 2027 we would be bankrupt. We have to turn it around.”
The team of Uriarte Focus on earning income. “We generate between 30 and 40 million less than comparable clubs such as Gladbach, Naples or Aston Villa“, he declared. They are clear that they must “make a move” to increase attendance at San Mamesapart from the fact that the merchandising is “little exploited, it is necessary to give it a spin so that there are more individualized offers”.
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“He is a coach that Athletic fans will love”
From the sports area, he avoided specific faces: “I’m not going to say the name of the coach, I’m sorry, we’ll wait until next week.” Izán Athletic observes a risk of “falling into complacency” when seeking objectives. Uriarte acknowledged that he does not understand that it is said that it is not a failure not to reach Europe. They also set another goal: “We have to be the best in Euskadi“.
They are looking for stability, “we want to promote a game model that is consistent over time”, said the player from Bilbao, relying on the fact that the Athletic He has been giving “many changes of style with the coaches”. For Lezama, the roadmap goes through “signing the best professionals to develop footballers”. In this point, Uriarte wanted to value what was at home: “They don’t have to be from the school Red Bull or of portothere are also many local profiles with tremendous potential”.
The social area “is one of the best we are”, in the words of the businessman, although there are always loopholes to evolve. His idea is that Athletic be “an element of cohesion and social inclusion” and set an example with the Liverpool and the Everton that could be transferred to Bilbao: “The two clubs reached an agreement to allow fans to bring food for the most disadvantaged people and in the city’s Food Bank, a high percentage comes from the matches between these teams.”
Endika River
