the shirt of River she is a millionaire And it is not a statement linked to the club’s football nickname, but to a mathematical and financial question. In 2022, the club’s income from sponsoring its gaming apparel annually has grown exponentially and has already exceeded by more than 100 percent that received contractually in 2021.
In this way, with income that reaches nearly 20 million dollars for the brands that are inscribed around the red band, the River shirt is the most expensive in the country and is among the most valuable in South America.
Within this positive accounting weighs the new fee for the renewal with adidas as technical sponsor, which leaves the club close to 10 million dollars a year, and, moreover, what received in the same time interval from the main sponsor which is Codere, with 3.5 million dollars, that of Assist Card (US $ 2,100,000), Prime Video (US $ 2,100,000) and that of in the shorts are added, which is Socios.com (US $ 1,250,000 to be in the shorts, not counting the extra deal for the Fan Token). Therefore, River receives about $ 18,950,000 each year for sponsors in her clothes.
That way, The River shirt is the highest paid in the countryabove that of Boca, which for the moment has only the $ 10 million annual fixed price that adidas gives him, since he does not have another sponsor in his jacket.
And in the region, although River is behind the Brazilian powers, it’s not that far either. flamingolast champion of america, receives $ 26.2 million annually for the inscriptions on his jersey and on the Palmeiras about 25.6 million dollars.
Meanwhile, in the world, the one that receives the most, according to a report published by Mundo Deportivo, using KPMG (a company that provides professional auditing, legal and tax advice, financial and business advice) as a source is Liverpool, with 95 million dollarsfollowed by Real Madrid ($ 70 million), PSG ($ 65 million), Barcelona ($ 57 million), Manchester United ($ 55 million) and Manchester City ($ 51 million), among the top-rated shirts.
For River this situation is very important not only to place the club with the most appreciated jersey in Argentina and among the most appreciated in South America, but also because it represents a growth of his brand, which has taken much more value and therefore allowed better monetization to increase the coffers of Udaondo and Figueroa Alcorta.
In fact, the increase in overall commercial income at the club was 84 percent over the previous year, according to the balance sheet ended last week and which spans from September 1, 2021 to August 31, 2022. Sponsor income is was one of the pillars of the historical surplus of almost 2,900 million pesos that ended in the last financial year.
“That River shirt is the most expensive in the country shows that the valuation of the River brand has been capitalized,” said Andrés Ballotta, club treasurer at the exhibition held Tuesday at the Monumental SUM to explain the budget to the club’s general secretary together. , Stefano Di Carlo, who stated: “Revenues increased by 84% due to the arrival of new sponsors and 120,000 new members. River’s economy has tripled in the last eight years and this means that the club today generates many more resources to invest in having the best professional squad and consolidating itself as a leader in the region in terms of football and institutions. “
Source: Clarin
