The dispute between the sisters of Diego Armando Maradona and the brand Le Coq Sportif Added a new chapter. It turns out that the French company launched a jersey in homage to the one used in Mexico 1986 and christened the line “Crowned with glory”. This situation caused a stir among Diego’s relatives who object that there was ‘wrong use’ of the brand and image of El Diez, but through a press release the sports brand claims to have requested the relative permits.
The sisters of Maradonaauthorized through the Sattvica company of everything related to the Maradona brand in sportswear, he filed a lawsuit and justice ruled on the case, agreeing with Sattvica and imposing a penalty on the defendants.
“Consequently, under the responsibility of the appellant and subject to real guarantee which is fixed in the sum of $ 1,500,000, the requested precautionary measure against LE COQ SPORTIF is decreed so that it immediately ceases the use of the trademarks indicated in the annex to the request with any means that is carried out, as well as to cease advertising relating to said products, whether they are brochures, internet, radio, television and / or any other means of dissemination “, expressed the judgment of the judge Marcelo Gotta.
After this situation, Le Coq Sportif came out to deny the complaints and issued a statement explaining how the situation was handled when he requested the appropriate permits to make the tribute jacket.
Le Coq Sportif statement
“By means of this, and beware of the incorrect and malicious information that has emerged in some media in recent days involving Le Coq Sportif, a brand distributed in our country by ID Argentina SA, it is our intention to communicate to the general public that the launch of the “Crowns of Glory” collection and all the actions carried out by it, were carried out with all the necessary authorizations by the Heirs, who enjoy the absolute rights “,
“Le Coq Sportif has always behaved within the corresponding legal framework and with the permissions of his children, the only ones authorized to grant permission to use the father’s image. On 9 September 2022 the heirs unanimously approved the use of all the images and the “Crowns of Glory” collection.
“Likewise, it should be made clear that there is no trial with a sentence or any of the aspects that have transcended the media. The injunction made public does not concern Le Coq Sportif as it did not use any trademark of Sattvica SA “
The truth is that the legal battle between the sisters of the Ten and the brand with which the Argentine national team achieved glory in 1986 seems only just beginning. Both sides have presented completely opposing positions and it does not appear that there will be an agreement in the short term.
The word of Maradona
In principle, the new president of Sattvica agreed with the position of Justice, and said: “We are very happy, all the sisters of Diego”.
“Dr. D’Alessandro recently called me to talk to us about the resolution. Happiness comes from the respect that has been shown to the memory of our brother and from the respect for his will. We will always support any tribute paid to him, but in no case In this way we will let through those who want to do business under their name, “concluded Rita.
Source: Clarin
