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The sports betting boom in Argentina: everything you need to know about a millionaire business that generates suspicion but does not stop growing

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In Argentina, the tradition of sports betting is limited to two passions: the ball Y donkeys. For years the predictions related to the draw, the local or away victory of some matches have been the way to bet on our football. Racecourses have their ticket offices ready to receive the melting pot of betting possibilities. The same in agencies, where careers continue on the screen.

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The same decree that deactivated Prode in February 2018 put an end to the National Lottery and allowed about 10 months after the landing of several sports betting houses according to the regulations of each official provincial lottery or the Autonomous City of Buenos Aires. Since, changed the betting paradigm.

In 2021 the regulatory framework has reached beyond any jurisdiction and the domains in which every registered user can bet are fundamental: if they are bet.ar, then it means it pays taxes and is official. In December of that year the subscribers were 45, today they are 124, even if not all online betting houses are active.

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Upon request for registration of a bet.ar domain name, the Legal and Technical Secretariat of the Presidency of the Nation – through nic.ar – validates the status of online gaming operator: it must be registered as such in AFIP.

If the web address does not end with that name, it is not official and bettors are not guaranteed to collect their winnings. Behind every official domain, there is a support lottery with its own regulatory framework.

Who regulates?

The disappearance of the National Lottery, a body founded in 1893 that regulated the activity of every provincial lottery, removed the federal framework from the administration of gambling. Each for its part, in the regulation and regulation of the playful offer on line.

Who applied for their bet.ar domain? The City Autonomous Region of Buenos Aires and provinces of Buenos Aires, Cordoba, currents, Chaco, Chubut, Between rivers, Formosa, Jujuy, The Pampas, mendoza, Missions, Neuquén, Black River, Saint Louis, Santa Cruz, Santa Fe Y Tucumán Advanced,

the lotteries of Land of fire, jump, Catamarca, Santiago del Estero, Saint John Y La RiojaThey do not grant licenses. Spain, France, Great Britainin EuropeY Colombia in our continent they are countries with a homogeneous regulatory framework.

There are provinces, like Chaco, that regulate gambling portals under their orbit, but they don’t have a domain in their name, how is that possible?

“If a natural or legal person has a gaming license to operate in a province, it does not matter where he resides (to obtain his own bet.ar domain), nor is it a condition for being resident in that same province to manage it. Domains have no jurisdiction territorial for For example, a bet.ar with a gaming license issued in San Juan, can operate via the Internet all over the world: the same thing that happens with other similar games issued by the provinces but marketed throughout the country, such as Telekino or Quini 6 “, explains the Director of Communications of NIC Argentina, Pablo Gutiérrez.

Do you bet a lot, little or nothing?

In Argentina, the volume of online sports betting still does not reach double figures in proportion to what the traditional – and physical – circuit of casinos, bingo halls and games available in agencies moves. The European virtual market, on the other hand, represents 30 percent of what the case moves.

The estimates of the sector that witnesses the game in virtual mode in our country have traced its prospect to 2025 with a universe of 3.5 million bettors from a specific population group: men aged 18 to 65, with access to the Internet or smartphone and a strong interest in entertainment, sports and technology.

To reach that figure, the major clubs have launched a strong positioning campaign: advertising on team jerseys, match broadcasts and even one related to the national team. In the rest of the world the landscape is similar and that is why it is expected that during the Qatar World Cup the global volume of business grows between 25 and 40 percent.

The regulated activity

Who wins with a bet? The bettor, in the event of a hit; the provincial state that granted the license, in taxes; and the bookmaker, who only takes a few cents from each bettor. Gambling houses need a lot of bettors, not a particular result, because their profit is in the volume traded.

Is there the possibility of rigging? Most platforms opt for betting types that do not allow one or more key players – the footballers – to agree on any action for the benefit of a third party who knowingly bets that there would be, for example, a corner kick. the first five minutes or one sent off before the quarter of an hour. In general, the bets are on a local or away win and a draw – A true Prode! – but there are combinations that allow you to multiply the profit in case of success.

When the result becomes very evident – for example Inter’s 6-1 win over Bologna on Matchday 14 of Serie A – the possibility of continuing to bet on the winning team is closed. The same thing happens when suspicious action is detected.

The algorithms, decisive

What determines how much the result of a game or action pays? A calculation in which the general statistics come into play – the history between the two teams, for example – but also the particular ones because if the team does not have a thriving past, but has a streak of consecutive victories, it will affect the calculation. The same as the characteristics of each team: if he scores goals in the first or second half, if they usually come back from the results and other characteristics, these are the ingredients that come into play.

When the result changes, the number of times the house pays for each weight wagered changes. That is to say: when the match is tied without a goal the bet pays in one way, when there are goals the parameters change thanks to the intervention of the famous algorithm.

What about gamblers?

Each bet.ar platform has a self-exclusion button and a link to the free “guide for problem gamblers”. But if the player behaves compulsively – betting for many hours, for example – the alerts will start: a banner, like the one on news portal ads, will dominate the screen with the suggestion to continue at another time.

That plate, of course, disappears with a click. It will reappear later if the behavior remains unchanged and in a third instance the user is temporarily deleted. However, unless the bettor excludes himself, he will continue to bet. The same thing happens in casinos or bingo.

A survey on the behavior of 3,000 gamblers from Argentina, Brazil, Peru, Chile and Colombia, commissioned by Playtech, a technology company applied to the gaming and sports betting industry, among others, indicated that nine out of 10 Argentine players consider having a responsible attitude towards the game.

“Our goal is to identify those who are potentially vulnerable to gambling addiction. The use of technology applied to the protection of the players is very important. The sooner these cases are identified, the more effective the intervention will be to help them ”, explained the councilor for company policies, Francesco Rodano.

The report indicates that 64% of Argentine respondents agree to play “for fun”, 28% ensure that this recreation “does not affect their life”, while 3% believe that the activity “is becoming a problem” and only 1% admitted that “damage”.

What do we bet?

The universe of possible bets varies depending on the platform. Most of the matches of the First Division of Argentine football, some of Ascenso, Copa Argentina, Riserva, Women and several leagues in the world. In the international field also tennis, basketball, handball, table tennis, volleyball, badminton and any other sport from many parts of the world.

The World Cup will be the boom of betting on the web: for the Argentines it will be the first in legal mode. If at the debut of Lionel Scaloni’s team in Group C Saudi Arabia touches the ground and wins, whoever bets on that victory pockets the bet 24 times. In other words, $ 100 pesos in favor of Hervé Renard’s 11 owners can turn into $ 2,400. If, on the other hand, you put the same amount for an Argentina win, you win 15 pesos … You know, betting on your favorite horse is not a betting business.

Source: Clarin

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