Kylian Mbappé and the particular reason why he refuses to pose with the logo of the brand that awards the MVP award

kylian mbappe He is one of the great figures of the Qatar 2022 World Cup. In four matches, the French striker has four games and five goals: one against Australia, two against Denmark and two against Poland in the round of 16. This It earned him the award that FIFA gives to the best player of each match on three occasions.

There is a peculiarity in this recognition.

It is sponsored by the Budweiser beer brand and Mbappé was in charge – on all three occasions – of covering the logo at the time of the photographs.

There is a simple explanation. The Paris Saint-Germain striker does not want his image to be linked to any brand.

On several occasions Mbappé has made it clear You will not work for booze, sports betting or fast food companies.

After posing with the MVP award and hidden brand of beer, Kylian did not attend the press conference in his first two matches in France as stipulated by FIFA regulations. Later, speaking to the press, he apologized and has assured that he will pay the fine imposed on the French Football Federation (FFF) for his two previous absences out of his own pocket.

“I found out later (from the matches against Australia and Denmark) that the federation would have to pay a fine and I agreed to pay it. The federation doesn’t have to pay for my decision.”said the man born 23 years ago.

Short circuits with the French Federation

This position of Mbappé, which among his main sponsors is EA Sports (he is the face of the video game), Hublot and Nike, has led him to stars in recent times some friction with the FFF.

The attacker, on several occasions, refused to participate in the activities of Coca Cola, KFC and Belinthe brands have advertising contracts with the FFF.

Mbappé, the undisputed figure of the French team, through his lawyers, requests that his image rights have special treatment, which puts the FFF in serious difficulty. They ensure that they only receive 25,000 euros per game and nobody asks them if they want to be the image of those brands.

Here PSG’s Ligue 1 star has the upper hand at the momentin which he is the figure of France and the present and future of world football.

He and his entourage have always wanted to maintain a full control over your career and imagestrategy that led them to sign with few sponsors, thus also managing to raise the listing price.

And this gesture of Kylian with FIFA and the big American beer brand that sponsors the World Cup and uses the MVP award as a promotion (an example is that the Cordovan musician Paulo Londra was chosen to present it to Lionel Messi after the 2- 1 with Australia in the round of 16) is a clear sign that he is willing to go far his crusade so that his face appears next to any marks.

dd