More than 5 million people filled the streets of Buenos Aires to receive the Argentine national team returning from Qatar, and there is an explanation for this: everyone wants to be part of this historic title. This is why fans are waiting for a launch that will be released in the next few hours. This is the new version of the Argentina national team shirt, which will feature the three stars and the brand new champion patch on the chest.
As reported a few days ago, the new jersey will go on sale this Monday December 26 and fans will be able to buy it through the adidas app, even if for this they must be members of adiClub, the loyalty program of the German brand. In principle, the new Argentina national team skin would only go on sale in its replica version, which, unlike the player version of the jacket, would have the shield embroidered and not heat-sealed.
Furthermore, the player version shirt will have some other technological features than those used by the protagonists. The truth is, the version that goes on sale in the next few days would be worth $22,999. Generally speaking, both the home and alternate jerseys would retain their original designs, although they would add a “World Champions” script across the back.
Before the Argentine national team consecration in Qatar, the company’s website marketed the official replica shirt for around $16,999, while the official version was around $28,999.
Adidas takes advantage of Messimania
Lionel Messi was the great protagonist of the World Cup, long before the consecration of Qatar after 36 years of frustration. In just one year, the AFA managed to raise around $50 million, an all-time record. This is without counting the 30 million dollar floor that the contract with Adidas (official clothing supplier) provides for, plus royalties for global sales of at least 2 million T-shirts, calculated by the institution, before this Sunday’s consecration.
A few days before the final, “Messimania” exploded globally and the 10 shirt was sold out worldwide. In Argentina, getting the official robe was an ordeal for the fans. The enthusiasm for the team led by Scaloni was such that the brand with the three stripes was unable to satisfy the demand. “55% more sold than the 2018 World Cup in Russia, well above our projections,” they complain today.
But Adidas doubles the bet and next Monday will launch a new edition of the Argentine shirt, with 3 embroidered stars and the golden FIFA shield in the center with the words “Champions 2022”. It’s the same one the players wore this Sunday as they celebrated after their breathtaking final win against France. “The factory is producing full time, but there are still details to work out. One of them is the price”a company source passed on to Clarin.
Officially, the new national team shirt went on sale on July 28th. Later the alternative was added, where the color purple predominates. Both come in two flavors and are manufactured by RA Intertrading. The “replica” (or fan’s) costs nearly $18,000 but the premium one (identical to the ones used by the players and made with imported fabrics) goes up to $29,000.
Source: Clarin
Jason Root is the go-to source for sports coverage at News Rebeat. With a passion for athletics and an in-depth knowledge of the latest sports trends, Jason provides comprehensive and engaging analysis of the world of sports.