The new 3-star Argentina national team shirt sold out in a few hours

More than 5 million people took to the streets in Buenos Aires to welcome the Argentine national team back from Qatar and this has an explanation: everyone wants to be part of this historic title. Because of this, fans rushed this Monday to get the new version of the Argentina national team shirt with the three stars and the brand new champion patch on the chest. The jacket sold out this Monday, a few hours later it was put on sale through the official website of the Adidas brand.

The blue and white striped model, identical to the one used in the World Cup final against France, was offered exclusively online for AdiClub members at a cost of 22,999 pesos.

“Sold out. AdiClub members had exclusive access to this version. Available soon”Adidas announces on its website, without specifying the dates on which it will be made available both on the web and in commercial premises.

The official shops displayed the product in their salons on Monday but only in promotion, without having it in stock for sale.

Generally speaking, the new skin of the Argentina national team was only put on sale in its replica version, which, unlike the player version of the jacket, has the shield embroidered and not heat-sealed.

In addition, the player version of the shirt will have the occasional technological trick typical of those used by the protagonists of the great event in Qatar.

The version that went on sale is valued at $22,999. In general terms, both the starting and alternate jerseys would keep their original design, although they would add some lettering that reads “World champions” in his back.

Before the Argentine national team consecration in Qatar, the company’s website marketed the official replica shirt for around $16,999, while the official version was around $28,999.

Adidas takes advantage of Messimania

Lionel Messi was the great protagonist of the World Cup, long before the consecration of Qatar after 36 years of frustration. In just one year, the AFA managed to raise around $50 million, an all-time record. This is without counting the 30 million dollar floor that the contract with Adidas (official clothing supplier) provides for, plus royalties for global sales of at least 2 million T-shirts, calculated by the institution, before this Sunday’s consecration.

A few days before the final, “Messimania” exploded globally and the 10 shirt was sold out worldwide. In Argentina, getting the official robe was an ordeal for the fans. The enthusiasm for the team led by Scaloni was such that the brand with the three stripes was unable to satisfy the demand. “55% more sold than the 2018 World Cup in Russia, well above our projections,” they complain today.

But Adidas has doubled down on the bet and launched a new edition of the Argentina shirt, with 3 embroidered stars and the golden FIFA shield in the center with the words “Champions 2022”. It’s the same one the players wore this Sunday as they celebrated after their breathtaking final win against France. “The factory is producing full time, but there are still details to work out. One of them is the price”days ago a source from the company slipped to Clarin.

Officially, the new national team shirt went on sale on July 28th. Later the alternative was added, where the color purple predominates. Both come in two flavors and are manufactured by RA Intertrading. The “replica” (or fan’s) costs nearly $18,000 but the premium one (identical to the ones used by the players and made with imported fabrics) goes up to $29,000.