Leandro Stillitano and his technical staff don’t give up. The Reds’ preseason continues indoors on the Independiente property in Villa Domínico after last week’s San Juan friendlies. With the local league as its main objective (it will also play the Argentine Cup), DT forms a completely renewed squad with dozens of ups and downs. But, at the same time, the new leadership led by President Fabián Doman is also moving to generate real economic resources to meet the debts that have to be lifted by the previous administration. The sponsors for the first team shirt and shorts were quickly closed and a strong aggregation campaign was launched which is bearing its first fruits. Between the two, another $3.8 million a year has already been secured.

The Board of Directors paid attention to professional football to quickly fix various reinforcements in the face of the departure of many players who had completed a cycle. But the most important game Doman and company play is in the treasury. El Rojo has been in the red since the end of Hugo Moyano’s management and needs to cool his numbers. And since they hadn’t yet managed to make a major sale in the marketplace, they set to work generating new revenue.

Between all the jersey and shorts sponsors, they add up to a total of 540 million pesos annually, about $2.8 million (according to the official price). This adds to the million in North American currency they have already amassed through the 6,000 members they made in the first ten days of a marketing move to bring fans closer to the club.

With an average dues value of 2,600 pesos, these 6,000 new members represent, so far, a monthly increase of 15.6 million pesos, or its annual equivalent of 187 million pesos (1 million official dollars).

“This is an impressive number of new members, which exceeds any kind of expectation and demonstrates once again that independent supporters are absolutely committed and involved in our club’s present,” he said. clarionMartín Muscio, Marketing Secretary of Independiente.

This campaign, which was one of Doman’s promises before the elections, was activated on January 7 and will continue until the 27th. the current Board of Directors has taken office).

“By the time we reach 10,000 new members, we will have managed to add more than 26 million pesos a month to the club’s accounts, which represents an income of 312 million pesos a year or $1.6 million, at the official rate.” , anticipates the manager of Il marketing dell’Independiente.

The medium-term goal is to reach 150,000 associates. An important figure is that over 70 percent of new subscribers have opted in to automatic debit, which guarantees continuity over time and speeds up the flow of resources that enter each month. Anyone who pays this way gets two bonus months.

Rossoneri fans will be able to complete the registration process completely online and by accessing a digital card (the physical one will come free). Automatically participate in raffles for clothing, exclusive visits to the stadium and access to stalls.

Furthermore, the season ticket campaign for the first half of the year has started this week. Independiente currently has just over 25% of the paid audience. “Our goal is to be able to reach 37% since at the time the highest number of subscribers was almost 40%. It was 2018 after winning the Copa Sudamericana the previous year,” says Muscio.

In this sense, 4×3 promotions are offered (pay three and enter four) in different sectors of the field. And there is a Season Ticket for Supporters Clubs which will allow them to purchase a certain number of seats in the Santoro Alta Tribune without having to assign them to a particular person.

Of course, there are payment plans for defaulters to upgrade and not lose their seniority. And also a 15% discount for those who subscribed until mid-2022 and did not renew it. “The idea is also to recover season-ticket holders who have stopped going to the stadium,” adds Muscio.

Thus, Independiente advances in the search for more money to face the day and put its nose out to be able to breathe a little easier.