The Argentine national team to conquer the North American market: the latest marketing strategy of the AFA

Contrary to most of the numbers governing the Argentine economy, the Selection From Messi AND staircases is experiencing a boom. And with the jerk of the title inside Qatarfrom the AFA are committed to continuing to expand the Albiceleste brand around the world, a marketing movement that has already borne fruit in Asia and is now trying to land in the United States of Americaa country where football grows year after year and which will receive the America’s Cup 2024 and the World Cup 2026nothing less.

“The Argentine Football Federation presents its digital and commercial project for the United States market”, this is the title of the information released by the body chaired by Claudius “Chiqui” Tapia. A “global expansion”, according to the announcement, which began to be motorized five years ago and has successfully developed on the Asian continent, “to grow as a brand and generate new commercial revenue”.

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In collaboration with the marketing agency Football sitesthe same that collaborates with Conmebol and Concacaf, among other projects, the goal is to internationalize the AFA and the Argentine national team in English-speaking countries, with exclusive content through social networks, trying to reach thousands of fans from all over the world world but placing the accent “in North American culture and subculture”.

This region will be the epicenter of global football in the coming years as the United States hosts the America’s Cup 2024which the Concacaf teams will join, and a couple of years later the World Cup 2026with scattered offices Mexico, United States and Canada.

“It is a further step forward in the management and development of the internationalization of Argentine football and the national teams. Being able to launch our commercial and digital project in the United States market today means understanding and accompanying the growth of our association, reaching not only the highest sporting distinction, but also the highest commercial standards,” Tapia expressed in the statement made public by the AFA.

Last year, in the last FIFA appointment before the World Cup, in September, the national team played two friendlies in the United States, the first in Miami against Honduras (3-0 victory) and the second against Jamaica in New Jersey (also a 3-0 victory), generating an unprecedented uproar for coming to see Messi’s team, then “just” Copa América 2021 and Finalissima champions.

From the AFA marketing department they add: “The National team has strengthened its global position in recent years and we see daily how fans around the world demand more and better information adapted to their language, with universality and focused on their particular interest. “.

Three years before the start of the next World Cup and at the start of a new cycle for the national team, Argentina is already hard at work thinking about what will come not only on the pitch but also off it.