Which were the best clubs on Instagram in 2023: above Real Madrid and Inter Miami de Messi was the one who grew the most

He Real Madrid is the club that has accumulated the most interactions on Instagram in 2023: 2,590 million. In second place in the platform’s audience ranking is the main rival of meringues: the FC Barcelonawith 2,215 million.

In addition to the Spanish giant, only three other clubs have surpassed the barrier of one billion interactions in 2023: Galatasaray (Türkiye), Manchester United (England) –who faced each other in the group stage of the 2023/24 Champions League– e Manchester Citynew FIFA Club World Cup champion.

The result of the two giants of Spanish football is so significant that the interactions of the Turkish club, combined with those of the two Manchester rivals, reach the threshold of 3.76 billionaround a billion fewer interactions than Real Madrid and Barcelona combined.

They are followed in the top 10 of the most successful clubs on Instagram in 2023 by the only two representatives outside Europe: in 6th place, Al Nassr, club that has the “organic impulse” From Cristiano Ronaldo; and Flamengo, the club with the most fans in Brazil – and which, despite not winning any trophies this year, has had a significant performance, cementing itself as one of the biggest sporting brands in the world.

More than 778 million interactions, Flamengo’s performance is so significant that it is ahead of the ambitious Paris Saint-Germain and Liverpool. Fenerbahçe, Galatasaray’s main rival, closes the top 10.

Real Madrid would be the eleventh club with the most followers if only new followers were counted

In 2023, Real Madrid was the protagonist on Instagram not only in interactions. Also the club from the Spanish capital he was the one who accumulated the most followers over the last year.

With 20.6 million new followers, Real Madrid ended the year with a growth of 16% in this sense. This data alone would be enough to place Meringues in 11th place in the follower ranking, ahead of Atlético de Madrid, which has 16.5 million followers in total.

In second and third place, two clubs of more recent importance in the world of football: Al Nassr –the team made up of Cristiano Ronaldo, Sadio Mané, Anderson Talisca, among other football stars– and the IJoin Miami CFa club managed by David Beckham and which has Lionel MessiSergio Busquets, Jordi Alba and the recent arrival of Luis Suárez, who arrives after a great performance at Gremio, in 2023.

Inter Miami, among other things, was the club that grew most proportionally compared to December 31, 2022: increase of 1.4k%. The arrival of the champions, all former Barcelona players – It invaded the social networks of the North American club.

The champion of the Libertadores, the busiest club in the world in 2023

Not everyone knows what the participation rate is. Simply put, engagement rate is the percentage of users who already follow a particular page and They interact with the posts.

He Fluminense football club was a world leader in engagement this season, with a rate of 37.5%. The club’s year was full of great successes, including the surprising purchase of Marcelo, Real Madrid’s idol who began his career at the Tricolor.

Later in the year, the club also defeated its historic rival Flamengo 4-1 in the final of the Championship in Rio de Janeiro, as well as winning the Copa Libertadores de América for the first time in its history after beating Boca Juniors in the final, at the Maracaná.

In the top 10 there are also other Brazilian clubs: in 3rd place Botafogo, with the incredible feat of losing a league title after being in command with 14 points ahead of their closest rival; in the 4th, the Basque; Fortaleza is in 6th place, second in the Copa Sudamericano; and then the trio from Sao Paulo: San Pablo in 7th, Corinthians in 8th and Palmeiras in 9th.

It is clear then that the consumption of digital content is not limited only to following, but also to leaving a like and commenting on one’s club’s publications, up to posting a joke on the pages of one’s rivals.