Cryptocurrency boom on Premier League shirts: Chelsea have joined a trend that leaves millions

The progress of negotiations with cryptocurrencieswhich until not long ago represented an uncertain form of exchange coming from the future, which did not seem to adapt to the conventional forms of the present, is gaining more and more relevance and is now part of a reality that is strengthening.

The best example of this is the sponsors that appear on the team’s clothing premier league, which are primarily exchanges, crypto-casinos, and NFTs. The most recent concerns one of the most powerful clubs on the British Isle, the agreement of Chelsea with BingX AS “Official cryptocurrency exchange partner.”

“BingX has officially announced that it will be the official sleeve sponsor of the Chelsea FC men’s playing kit for the remainder of the 2023/24 season, as well as the men’s training kit for the following two seasons,” the company reported . in a press release.

In total, there are 17 English football clubs with sponsors in this area. And two of the remaining three, Brighton (eToro) e Brentford (CoinJar), ​​they already had sponsors from this new world but they broke off their relationship. Meanwhile the newly promoted Luton Town is the only one that remains “clean”.

This is a new business that moves millions and the case that best explains it is that of Manchester City, the current champions of England, Europe and the world, which they wear on the left sleeve of their shirt and training kit OKXcryptocurrency company.

The official data speak of a concluded agreement $70 million for three seasons. The brand also has independent agreements with Jack Grealish and Alex Greenwood, footballers from Pep Guardiola’s team, and with other sports stars such as F1 driver Daniel Ricciardo and golfer Ian Poulter.

Meanwhile, the Manchester United signed a $27 million deal to sport the blockchain platform’s logo on his workout clothes Tezoswhich has also collaborated with the F1, Indycar and eSports teams of McLaren Racing.

The details of the Crypto boom in the Premier League

• Chelsea: BingX.
• Manchester City: OKX.
• Arsenal FC – BK8: eToro and Socios.com.
• Liverpool: Sorare.
• Aston Villa-BK8 and Socios.com.
• Manchester United: Tezos.
• Tottenham: Astropay, FanBlock and Socios.com.
• West Ham: eToro.
• Newcastle United: Sportsbet.io.
• Wolverhampton: Astropay and LeoVegas.
• Bournemouth: Dafabet.
• Fulham: SBOTOP.
• Crystal Palace: eToro and Socios.com.
• Nottingham Forest: Kaiyun.
• Everton: eToro and Stake.com.
• Burnley: Uphold and BK8.
• Sheffield United: CFI.