The River world received an unexpected setback this week when the historic speaker Atilio Costa Febreannounced to fans through his social networks that he would not continue to broadcast his historic radio show “River Monumental” after 33 years on the air.
“I can’t find the tools to continue“wrote the journalist and host, announcing that it was becoming very difficult for him to manage the production of the program in financial terms.
The news led his entire audience, including some Boca fans (as he himself later revealed), to express their support, trying to find a solution to the issue. And the emotional drive seems to be fundamental.
“The River Monumental ends after 33 years. I can’t find the tools to continue. In all this time I have thought more with my heart than with my head. To the River fans, I love you”, was the bombshell message with which the speaker seemed to say goodbye to broadcast booths forever.
However, the post surpassed half a million views and was filled with thousands of supportive comments, leading Lito to reconsider his decision. “I have found immense support and I hope we can reverse this situation“he acknowledged Clarionstill moved.
“I decided to publish it because really I needed it so that the people who follow me knew the conditions I was in.. And I found support from people who hadn’t called me for many years, from ordinary fans who I hope they can reverse this situation for me simply with emotional support“continued the speaker who has followed the Millionaire everywhere since 1991.
River Monumental ended after 33 years. I can’t find the tools to continue. All this time I thought more with my heart than with my head. To the River fans, I love you ⚪????♥️
— Lito Costa Febre ????️ (@CostaFebreOK) January 23, 2024
The phrase “I think the River Monumental is on the brink of extinction”, uttered by Costa Febre himself in one of his programs this week, could remain in the past. “I’m a man of great faith so maybe we can rearrange the boat. It is up to us as much as anyone, due to the financial crisis that is affecting the country”, declared the journalist.
The delicate economic situation at a national level was the main factor that did not allow Lito to plan for 2024 as he expected, with River involved in several competitions that require travel outside the country. “The budget is very big and it’s difficult for us. This is the first time I haven’t been able to plan my season“, I moan.
“I’m an independent producer with people working around me, all pushing in the same direction, but who have never had the support of a big news company, everything is done by rote,” Lito explained.
The passion that the man who had to retrace the club’s most golden cycles, with Ramón Díaz and Marcelo Gallardo, puts into his stories was one of the reasons that led him to get involved. “until the end of their lives” in the hearts of all millionaires, as his slogan says. He also earned the respect of Boca fans.
“I understood where I am and the impact that what we do has. The whole River environment called me: former players and current managers. The fans told me that it was like feeling the void after the retirement of Francescoli or the departure of the Gallardo doll, which seems exaggerated to me,” Lito began.
And then he surprised: “Boca fans also called me, who, despite being from the other group, told me that they cared that I continued.”
The significance of his announcement was such that Radio Del Plata, the station through which he broadcasts his program, is thinking of giving him a hand to continue looking for alternatives. “They will give us a little more air to tidy everything up, but if we don’t find the necessary variables I won’t be able to continue.. But I’m sure that after this support I won’t give up,” said Lito, who also broadcasts on Radio Top (FM 104.9) and streams La Página Millonaria.
For the moment, at least during River’s first steps in the League Cup, the voice of the historic Costa Febre will continue to resonate through the corridors of the Monumental. “We’ll do the first rounds of the championship and then we’ll see how to continue,” he revealed. And who’s to say that that message that alerted Millionaire fans ends up being the origin of something even better.
Source: Clarin
Jason Root is the go-to source for sports coverage at News Rebeat. With a passion for athletics and an in-depth knowledge of the latest sports trends, Jason provides comprehensive and engaging analysis of the world of sports.