Messi arrives at Super Bowl LVIII: he will be one of the faces of the most expensive advertisements in the world in the grand final of American football

Lionel Messimonarch of the last World Cup and greatest icon of world football, will appear in an advertisement for Michelob Ultra during Super Bowl LVIIIthe popular American beer brand revealed Thursday.

A preview of what will be a 60-second commercial shows Messi ordering a beer as he enters a beach bar. The footballer’s reaction can also be seen when the beer stops flowing from the tap.

It will be the first time that Leo will appear in a commercial during the Super Bowl, a fact that will increase the Argentine’s advertising impact in the United States and the rest of the world and which, in turn, will demonstrate the Argentine’s global reach. star.

This is so, according to information provided by “The Hollywood Reporter”chain CBS AND fundamentalresponsible for the official broadcast of the popular NFL event which will take place on February 11th in Las Vegas, They’re asking $7 million for a 30-second spot.

The figure seems crazy, but it is justified if we take into account that the traditional Super Bowl, which this year will pit the winners of Baltimore Crows against Kansas City Chiefs AND San Francisco 49ers against Detroit Lions, which will feature in the conference finals this Sunday, has a very high audience. For example, last year 115 million people saw it on television and around 10 million through streaming platforms.

This is why in previous years Hollywood famous people like Bradley Cooper, who starred in a T-Mobile commercial with his mother, or Sylvester Stallone, the amount of which was used to promote the Paramount Global+ streaming service.

“Having the greatest of all time, Lionel Messi, and the Super Bowl stage to kick off the year in explosive fashion is something we are incredibly excited about,” commented Ricardo Marqués, vice president of marketing at Michelob Ultra, in an interview with the Associated Press.

“Messi needs no introduction. The power he has and the impact his arrival in Miami has had on the world of football makes us understand that he is now a cultural symbol,” added Marqués.

This way Messi will conquer the other football. He will split the bill, for example, with the American singer Usher, who will be in charge of offering the famous halftime show. It will be the second appearance at this event for the 45-year-old artist, who previously accompanied the Black Eyed Peas to Super Bowl XLV.