Super Bowl 2024: The fortune that Lionel Messi and Brady Beckham will get for participating in the “most watched event in the world”

Lionel Messi will be one of the great characters who will appear in the 70 commercials planned for the Super Bowl LVIIIwhich will be played next Sunday Las Vegas. And with the participation of Rosarino – which according to information from New York Timeswill receive 14 million dollars for this participation – and from other titans of sports and entertainment, such as Tom Brady, Jenna Ortega, David AND Victoria Beckham AND Anthony Hopkinsthis edition of the duel for the title of NFL will have the most expensive commercial in history, with a price tag of seven million dollars for a 30-second space.

In addition to interest per match, which will be contested by Kansas City Chiefs and the San Francisco 49ers inside Alliance Stadium of “Sin City,” and for the halftime show that will be offered Usherthe other great attraction of the event is always advertising, both for the appearance of personalities from the world of sport, cinema or music, and for the creativity of the commercials.

According to the chain’s data CBSdespite the price tag of seven million dollars for a half-minute exposure, brands had already sold out of those spaces by November last year.

The optimism of the various companies in filming the 70 commercials that will be broadcast during the match is due to the television audience that this event has generated in recent years, despite the growth of streaming (live broadcast) on various social networks.

The viewership record was set in the last edition, which Chiefs they beat the Philadelphia Eagles, with 115.1 million viewers, the most in history for a televised event in the United States. This figure is expected to be surpassed this Sunday, a motivation for brands not to skimp when choosing current celebrities or historical figures who will represent them.

Among the most coveted was, obviously, Messi, who revolutionized the world of football MLS with his arrival at InterMiami in the middle of last year.

World champion with Argentina and multiple champion with BarcelonaLeo will be the protagonist of a beer advertisement Michelob Ultra, next to Dan Marinoformer quarterback of Miami Dolphins and member of Hall of Fame of the NFL.

Brady, the most Super Bowl winners in history (7), will be the face of BetMGM, a sports betting house featuring ice hockey legend Wayne Gretzky and actor Vince Vaughn. And David Beckham, owner of Inter Miami, and his wife Victoria, a former member of the group Spice Girlsthey will pretend to be confused about the sport they are promoting in the app entry Uber eats.

This company will also give away a special gift to fans of the series. Friends. Why David Schwimmer AND Jennifer Anistonthe remembered Ross AND Rachel, respectively, in the classic sitcom from the 90s, will return to share the screen in one of the app’s commercials delivery. In the commercial, already officially released, they will be the protagonists of a sketch in which Aniston seems to have forgotten her former castmate.

Rob Gronkowskifour-time Super Bowl champion, will appear next Carl Weathersactor who died last February 1, in an advertisement for FanDuelsports betting site.

Representatives of hollywood, Jenna Ortegaactress with Mexican and Puerto Rican roots, protagonist of the series Wednesdaywill appear inside a shop hunting for branded French fries Dynamite Doritos; and veteran actor Anthony Hopkinswinner of Oscar as best actor for “The Silence of the Lambs”, he will be the brown face SToK cold beer.

Moreover, Terrell Owens AND Bruce Smithother NFL legends, will work M&M’s. The actresses Tina Fey, Glenn Close AND Jane Cracoviaskithey will do it with the travel brand Booking.com. AND Arnold Schwarzenegger he will offer his best version as an action character for the insurance company State farm.

Famous and successful faces, well-known brands and millions of dollars in the air, for 30 seconds of exposure in the most anticipated sports show in the United States.

With information from EFE.