Being Lionel Messi for a while: a unique experience that will soon become reality

There shouldn’t be a football fan in the world who doesn’t want to be one, at least for a while Lionel Messi. Perhaps Cristiano Ronaldo Raise your hand – and with a little modesty -. And not many others. What seems impossible in real life could become reality in a short time. It’s the one with the launch of the exhibition “The Messi experience. A dream becomes reality”Football fans will be able to hear for 75 minutes how the Qatar 2022 world champion captain lives, thinks and even trains.

It is a traveling exhibition that will open its doors on April 25th. The starting point will be Miami, the city that welcomes Rosario’s star after his long European journey, between the years of glory in Barcelona and the brief refuge in Paris. It is called a starting point because the show plans to visit 150 cities around the world.

After Miami it will be the turn of other locations in the United States. Subsequently the exhibition plans to visit the five continents. Among the cities chosen there will be some that have a special meaning for Leo. Yes, Barcelona, ​​​​Buenos Aires and Rosario They too will be able to enjoy this show, even if the most suitable space to host this mega production, curated down to the smallest detail by Leo himself, still remains to be defined.

“I am very happy to be part of this project which allows fans to be closer to my journey on and off the pitch. Throughout my career I have always sought to inspire and connect with people through my passion for football.. This experience will offer a unique opportunity to relive the most unforgettable moments and experience the emotions that have marked my path, “says Messi himself about his performance.

The experience of being Messi

“The Messi experience. A dream becomes reality” It has nine thematic installations spread over a covered area of ​​2,300 m2. There will be the first Coconut grove, one of the most exclusive areas of Miami. The chosen location is Hangar at the regatta port and tickets, which range from 36 to 50 dollars depending on the day chosen, are already starting to run out.

One of the proposals will be to retrace firsthand the most emblematic moments of the Argentine’s career, from the details of his childhood in the Grandoli neighborhood, just outside Rosario, to his victory at the World Cup in Qatar.

During the experience you will also be able to train like Messi, with the possibility of being able to hit the ball like him, play with one touch with high-level teammates and even be his captain.

Additionally, virtual conversations can be held to learn more about their privacy through artificial intelligence.

Millions and millions

This is an investment of around 50 million dollars, with an estimated cost of 3 million for each of the nine sets that make up a monumental scenography. All with cutting-edge technology that includes surround sound, impressive lights, special effects and high-quality video projection to retrace his life and his way of understanding and experiencing football.

But at the same time this project will be an engine for generating employment, because it requires a hundred jobs in each location, both direct and indirect.

From the producers of Justin Bieber and Ariana Grande

Primo Entertainment’ is the company in charge of making this project a reality. They are leaders in the entertainment industry in the United States and Latin America. Based in Miami, they work with top international artists.

Justin Bieber, Ariana Grande and Enrique Iglesias are some of the most notable musicians they work with at “Primo Entertainment”. But they have also developed “Cirque du Soleil” shows, as well as other immersive experiences that have successfully toured the world, such as “Beyond Van Gogh,” which also uses similar technology to that of the Messi show.

“The fan response has been spectacular and we are delighted to bring ‘The Messi Experience’ to 150 cities around the world. “This is not just an event, it is a World Tour that will allow Messi fans from all over the world to immerse themselves in the extraordinary life and career of this football icon,” say Andrés Naftali and David Rosenfeld, co-founders of Primo Entertainment. .