Although CF Montreal president Gabriel Gervais has insisted the club’s name is “here to stay”, the organization is working to reconnect with its history. The announcement, Wednesday night, of a new logo for the 2023 season is part of Gervais ’mandate, even if he’s not the catalyst.
We tried to remove the worms from his face, Thursday morning, when he met the media at a club volunteer activity with the organization Projet Harmonie, in Mercier. Itutuloyconfined himself to the repetition of Gervais, who refers to each time the club returns many elements of the history of Impact, who will never die, never, never, neverlater he added.
It dated before I arrived. The meetings were led by Joey Saputo, Gervais told the press scrum. We’re listening, and some things keep coming back to the existing logo, that we need to go back to our history, to our past. I was completely in line with that. There have been exchanges with supporters, with our supporters, with our business partners, with the media.
Luckily here for a small preview of the new emblem. Perhaps on the training side, then, where Wilfried Nancy is certainly at the disposal of journalists?
I didn’t see, Nancy announced. The club made this decision. Just a little patience, and you’ll see the idea behind it. Very consistent. It makes sense.
So … did you see it or not, Wilfried?
He’s handsome! I haven’t seen it yet, but I can imagine, he replied this time. We had meetings to explain to us the vision in relation to the logo and, in the way it was depicted, I could imagine it. She is good.
Good. Samuel Piette, then?
I had some echoes, I didn’t see it, also supported the Quebec player. See when it comes out.
We will try.
We can at least understand that we are going back to basics. Pigeon agency, logo designer which I am proud to wear at the turn of the century, the president was underlined, and MLS announced in 2012, returned to service at the club.
Blue should find a prominent place in the logo if we are to translate the words of Gervais, who mentioned from the beginning the club’s new marketing campaign which featured this color.
The new logo is ready. The only thing missing is the MLS endorsement, which never doubts the possibility of approving every comma of a press release-hence a logo…
Our intention is to do this before the end of June, Gervais said. We need to work with the league. The trademark, the logo is not ours. He belongs to the league. Any disclosure must be made in conjunction with the league and the equipment supplier Adidas. We talk to them. Once we get the green light, we will display the logo.
” On our side, I said it when the announcement of my arrival was made, I want transparency, I want us to be proactive. This is the most proactive today. “
It remains to be seen how supporters will react to this new logo, those mentioned in the first sentence of the brief statement sent on Wednesday to confirm this change.
Gervais said he has met with all support groups and they have been productive meetings. good energy and openness.
I hope to collaborate with them so that all our supporters come back, because that’s all our players want, affirmed Gervais. They want our most ardent supporters back in the stadium. I struggled with it. Some reconciliation will be needed on both sides.
The question of the name is however likely to continue to be discussed, despite the club’s insistence on the matter.
Daniel Nahmias-Léonard is one of the co-founders of Ultras Montreal. He has left the group and is no longer a season ticket holder. He argues that bringing the name Impact back to the world is the right thing to do, because he feels thatmore people requested a name change than a logo change. More than the new identity, he is sad an attitude problem.
In fact, it’s a half size, he said. Strangely, they said they listened to the supporters, and they presented the new logo without consulting them. We seem to be at odds.
The subject is similar to Dominique Ritchot, a member of the 127 Montreal group who also chose not to renew her subscription.
This proves us right. This shows that this rebranding is unnecessary, he says. It seems to have been consulted, but to whom? I think they followed what he said to each other on social networks. I dare to hope that they consulted the people who made the proposals.
We can also see this kind of speech on social networks since the club was announced, as well as other publications that are more responsive to change. The Ultras Montreal, which is calling for a return to the former name, has not yet responded to the message from Radio-Canada Sports.
Samuel Piette said he understands those obsessed with the Impact name. He just wants the exchange to take place with respect.
For some, in rebranding, the problem is the name. For others, it’s the logo. For the rest, it’s the snowflake, the colors, it doesn’t matter, Piette listed. Everyone has their own opinion, their own problem that they see as bigger than the others. People who have trouble the logo, and not the name, will be happy – or not. But yes, I think everyone is entitled to their opinion, I respect that.
If the name is Impact will never diebut that CF Montreal is here to stayGabriel Gervais is looking for ways to combine the two.
Can we gather all the supporters in the same section behind the goals and call it the Montreal Impact section? We are now returning it through the Montreal Impact Foundation. We also have a lot to do at the Academy. There are all sorts of waysGervais assurance.
I’ll be the first to tell you: I had the best years with the Impact, he continued. I want it to be more unique to our seniors, to our history. We have a job. But the name is CF Montreal, and Montreal is at the heart of it all, our community. That’s how we approach it.
Source: Radio-Canada
