The Qatari artist Bouthayna Al Muftah with his creations, all dedicated to the World Cup in his country. Photo: FIFA.
The official poster of the Qatar 2022 World Cup, created by Qatari artist Bouthayna Al Muftah, was revealed Wednesday at an event held at Hamad International Airport.
FIFA reports that for the first time a series of posters have been produced for the tournament, all designed by the same artist, whose main image “represents the throwing into the air of traditional headgear, something that symbolizes celebration and love for the football in Qatar and in the Arab world “.
Meanwhile, the seven secondary posters “show the Arab world’s passion for football and play as something that unites families”.
Qatar World Cup 2022: the official poster, created by the Qatari artist Bouthayna Al Muftah. Photo: FIFA.
“My main inspiration was the concept of collective memory. Most of my work focuses on past experiences, memories, linking them to the present and archiving them in a contemporary way. I wanted the posters to follow this theme and tell the story of Culture. Qatar football, “explained Al Muftah.
“I wanted each poster to show the celebration and fandom of football in Qatar. The main poster shows ‘gutra’ and ‘egal’ (traditional headdress) waving in the air to celebrate, something the fans here do when they score a goal.” he said he said.
FIFA Marketing Director Jean-François Pathy said the poster “is a striking reflection of Qatar’s football and artistic heritage” and assured that they are “very proud of this beautiful series of posters depicting Qatar’s passion for football. and that puts such a talented local artist in the spotlight around the world “.
“These impressive posters symbolize our love of football and our excitement to host the first FIFA World Cup in the Middle East and the Arab world,” said Khalid Al Mawlawi, Deputy Director-General of the Supreme Committee on Delivery and Legacy .
Former footballer Lothar Matthaus, present at the event organized by FIFA. Photo: KARIM JAAFAR / AFP.
Bouthayn’s word
Known for her monochromatic aesthetic, Bouthayna’s style is largely reflected in her posters dedicated to the World Cup in Qatar. Her previous work includes painting, photography, printmaking and typography, along with large-scale installations and performative pieces.
“Since I was a child I have always been interested in art. It started as a hobby and became my passion. After high school, I enrolled at Virginia Commonwealth University, which had recently been established by the Qatar Foundation. I couldn’t miss the opportunity. to receive a first level artistic training in my country of origin and I specialized in painting and engraving “, the artist told the official website of FIFA.
He then explained how he was involved in the topic related to the World Cup in Qatar: “The organization contacted local artists to offer the opportunity to participate. I was very excited about the possibility of making my mark in the first World Cup in our region” In fact , I discovered the project during the pandemic, so I used the free time I had to plan and create a unique concept. I am extremely proud to play a small role in the tournament. “
“I wanted each poster to show the celebration and fanaticism for football in Qatar. The main poster shows the ‘gutra’ and ‘egal’ (traditional headdress) waving in the air to celebrate, which fans here do when a goal is In another poster, we see two sisters cheering on their brother as he skillfully kicks the ball in the air; it shows that football in Qatar brings the whole family together. ” 35 years.
The artist Bouthayna Al Muftah with his work, dedicated to the 2022 World Cup in Qatar. Photo: Instagram
“I hope that the fans approve of the work and that it contributes to the overall success of the tournament. I have spent nearly two years on the project, so I really hope that the fans can see the effort I put into it and that the public understands the messages I have to communicate with. what to do.” broadcast, “continued Bouthayna.
And finally he expressed himself on the link that unites art to sport, a world that he has had to explore in recent months: “Art and sport have a very solid relationship. Art in all its forms is integrated into different parts of sport. , be it through music, songs, trends and clothing. The movement of athletes is another form of art, and this is something that I have tried to reflect also in the posters “, closed the artist.
With information from EFE and FIFA
Source: Clarin
