Football changes in the face of digitalization: the LaLiga case in Spain and how Fan Tokens are progressing in Argentina, with Racing, River and Independiente as examples

Be a fan or follower of a club and feel like you are in their stadium, Even if you live thousands of miles away; Power interact in an innovative way also participate in decisions with a virtual vote – up to the choice of the first players for a match – and, moreover, help the club financially in times of new trends and where sport, especially football, changes in the face of the digitization of its sector. La Liga of Spain wants to be the mirror of the Blockchain revolution and, in a debate organized in Buenos Aires, presented his case for comparison Independent, Racing and Riverthe first who was encouraged to do so Fan Tokens in Argentina.

Internationalize the brand. Based on this concept, which has been a global strategy for five years, LaLiga Extra Time wants to build and strengthen the image of one of the best club tournaments in the world, but beyond the sports universe. There were two panels with the presence of journalists and industry representatives: the first was addressed How Blockchain has revolutionized fan engagementwhile then it was time to focus streaming and content generation platforms.